by leon | Oct 4, 2021 | Blogs, Copywriting
What makes great copy for clients? Clicking and Reading are different things. Chartbeat research shows that 55% of all page views get less than 15 seconds attention. Which means that the hooks for readers have to be good. Otherwise, they won’t be read. Here are my...
by leon | Sep 27, 2021 | Blogs, Copywriting
Everyone needs a bio. A lot of people are so busy and don’t have the time to do their bios. Or they just don’t like talking about themselves. I write bios which are in big demand for websites and for LinkedIn. Here are my five rules for writing bios: Pick the right...
by leon | Sep 20, 2021 | Blogs, Copywriting
As a copy writer, I help businesses with their blogs. Many businesses know they have to blog but they don’t have the time or the writing staff to do it. Blogs are important because they are about thought leadership. I point out to the client that thought leadership is...
by leon | Sep 13, 2021 | Blogs, Copywriting
With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and...
by leon | Sep 7, 2021 | Copywriting, Podcasting
Podcasts are very much the future of media. What makes podcasts so special for marketing? First, there’s low competition. While there are around 80 million Facebook business pages, there’s only 700,000 podcasts airing. This number shrinks when you search by topics....