by leon | Aug 8, 2022 | Copywriting
CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to...
by leon | Aug 1, 2022 | Copywriting
NEWSLETTERS ARE A TERRIFIC WAY TO KEEP IN TOUCH WITH CLIENTS. Newsletters allow you to continue to build relationships with clients and remind them what you do and what you have achieved. And e-mail marketing is a cost-effective way to market your small business...
by leon | Jul 25, 2022 | Copywriting
IT’S THAT TIME OF YEAR WHEN BUSINESSES ARE PREPARING ANNUAL REPORTS An annual report is necessary for many businesses, especially listed companies. But the annual report is more than just facts and figures. By using the annual report to tell a story, you can really...
by leon | Jul 18, 2022 | Copywriting
ALL SORTS OF COPYWRITING TRENDS HAVE BEEN EMERGING. These include everything from increased use of social media to podcasts. It’s all about knowing the kind of writing that best attracts and engages readers who are always busy. Done well, copywriting identifies the...
by leon | Jul 11, 2022 | Copywriting
Proof-reading is like staying on a healthy diet, keeping off the booze and exercising every day. You have to do it. But most don’t because it can be tedious and boring. Particularly when you’re a business and you can be doing other things – like getting sales. But you...
by leon | Jul 4, 2022 | Copywriting
EVERYONE IN BUSINESS WANTS THEIR IDEAS TO STAND OUT AND REACH THE AUDIENCE THEY’RE TRYING TO SERVE. But everybody knows it doesn’t happen by itself. Persuasion requires time, dedication and skill. For some it’s too hard. HERE ARE FIVE WAYS TO DO IT: 1....
