by leon | Nov 8, 2021 | Uncategorized
The biggest challenge for bloggers and content marketing writers is producing copy that will appeal to people but at the same is optimised for search engines. The principal way to accomplish is to get smart with copy and use SEO copywriting It’s not as complicated as...
by leon | Nov 5, 2021 | Uncategorized
Electric vehicle charging infrastructure has been elevated by the Morrison government as a key net zero “enabling technology”, two-and-a-half years after the Prime Minister mocked EVs as incapable of towing trailers, boats or reaching a family’s favourite...
by leon | Nov 1, 2021 | Uncategorized
Thought leadership is the most powerful and underrated marketing strategy. People have to know, like and trust you before they do business with you. Thought leadership is the fastest way to tick all of those boxes. When you can demonstrate superior thought leadership,...
by leon | Oct 29, 2021 | Uncategorized
Scott Morrison unveils Australia 2050 net zero emissions plan with no detail and no modelling Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your...
by leon | Oct 25, 2021 | Uncategorized
EVERY PODCAST NEEDS A SCRIPT A podcast script is essential. It is the only way to be prepared and focused as you move through the podcast episode. A script saves you editing time after you record, particularly if you have a co-host or guest. A script ensures your mind...
by leon | Oct 22, 2021 | Uncategorized
OECD downgrades its outlook for Australian living standards over the next 40 year, forecasting per capita GDP of just 0.9% between 2018 and 2030. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the...
by leon | Oct 18, 2021 | Uncategorized
Everyone has a website and many have social media posts. They want to have the right words so I can help them do that. With website copy, or social media posts, I have always done it it straight down or I tweak what the client has already written. But I have seven key...
by leon | Oct 15, 2021 | Uncategorized
The global economic recovery is losing steam as a coronavirus resurgence and supply chain disruptions hinder progress, the IMF warned. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...
by leon | Oct 11, 2021 | Uncategorized
Every copywriter has to put out a press release. Journalists get press releases all day long, so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good...
by leon | Oct 11, 2021 | Uncategorized
Every copywriter has to put out a press release. Journalists get press releases all day long.so a good press release gets their attention and cuts through the noise. Here are seven tip for writing press releases that are the best calls to action. Start with a good...
