by leon | Oct 7, 2022 | Talking Business
The UK lesson of blundering Liz Truss and Kwasi Kwarteng’s tax U-turn For the most exclusive access to leading economists and business leaders from around the world, subscribe to Talking Business on the Apple podcast store or on my website leongettler.com. I am...
by leon | Oct 3, 2022 | Copywriting
SOCIAL MEDIA IS NOW A KEY INFLUENCER FOR MARKETS AND NO COPYWRITER SHOULD IGNORE IT. The stats tell the story. According to e-marketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active on social media in 2019. And according to another...
by leon | Sep 30, 2022 | Talking Business
Federal Reserve unsure of US economy’s direction as Wall Street meltdown worsens Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your...
by leon | Sep 26, 2022 | Copywriting
A CALL TO ACTION IS WHERE VISITORS TO A BLOG POST, ARTICLE, SOCIAL AD, WEBSITE, PODCAST OR EMAIL ARE ASKED TO RESPOND AFTER VIEWING THE COPYWRITER’S CONTENT. The call to action also ensures that my client gets their customer’s name and email. I do calls to action for...
by leon | Sep 23, 2022 | Talking Business
Central banks are intent on driving the world economy perilously close to a recession. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get...
by leon | Sep 19, 2022 | Copywriting
NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS. The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action. The people on your database will be self-selected so they’ll want to hear from...
by leon | Sep 16, 2022 | Talking Business
The US inflation rate sits at 8.3% in August, likely keeping the Fed on track for another big rate hike and spooking the markets Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
by leon | Sep 12, 2022 | Copywriting
EVERY COMPANY IS LOOKING FOR NEW CUSTOMERS. THAT’S WHEN THEY TURN TO COPYWRITERS TO CREATE LEAD MAGNETS. The lead magnet is the term given for a complementary product or service is that is offered in exchange for contact details. Common lead magnets include free...
by leon | Sep 9, 2022 | Talking Business
British Pm Liz Truss says cutting the tax burden on the richest would increase the underlying growth rate of the UK. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
by leon | Sep 5, 2022 | Copywriting
ACCOUNTANTS, FINANCIAL PLANNERS, BOOK KEEPERS, BANKS AND FINTECHS ALL NEED COPYWRITERS. It’s not that they can’t write it themselves. Financial services firms tell me they have to do so much work on compliance that they don’t have time to market themselves and...
