The biggest challenge for bloggers and content marketing writers is producing copy that will appeal to people but at the same is optimised for search engines.

The principal way to accomplish is to get smart with copy and use SEO copywriting

It’s not as complicated as you might think. You are writing for people, not search engines and the copy has to achieve two goals.

  1. solve a particular problem
  2. Appeal to the end-user (customers, clients, prospects, readers, etc.),

Here are seven tips to do it.

  1. Use key words

There is a lot of debate about keyword stuffing but one thing for sure: people don’t want to read: For all your perfect electricity needs in Prahran, come to Prahran Electricity, the best electricity service in Prahran in the Prahran area.

Don’t be too clever with your key words. Think of what people will be looking for. So instead of writing: “Prahran Electricity gives you quality service” when people are looking up ‘electricity repairs” and “cheap electricity”. Or if you’re running a travel agency, don’t write: “Fitzroy Travel offers quality travel experiences” when people are Googling “cheap flights”.

One way to find keywords is to check Google what you think people might be searching for and see what Google autocompletes.

Use a thesaurus to identify synonyms and find pictures related to your topic, then describe the picture.

There are tools you can use like Google Trends and Google Ads Keyword Planner2

2. Use formatting to get attention

Formatting is important because just looking at your content will determine if people want to read it. So here are some tips:

  • Allow for white space: It gives the reader time to check it out one thing at a time
  • Use bullet points:  These highlight items
  • Keep paragraphs short and sweet: Smaller blocks of information are easier to read. This makes the content more friendly and engaging
  • Us sub-headings: These help reads navigate the content before they have read it. They know the most important areas to look for.

3. Use links

There are two sorts of links you can use.

Makes sure website copy includes mostly internal links to other pages on the website, and other content (such as blogs, e-books, infographics, etc.).

External links can be beneficial for helping educate users. There is value in connecting with other relevant site. It’s good for Google and might connect you with industry influencers.

4. Add pictures

Every picture tells a story and pictures next to the related text has good SEO value because it ranks better with the key words. A good picture also sets the content apart from the generic text

5. Call to action

A good call to action is important to draw people to our service. A good call to action can be situational, it can be problem solving (e,g Need help preparing your BAS form?  Call Accountants online now).

6. Use good meta descriptions

A meta description explains your service to garner interest. A 150-160 word snippet of text helps Google and other search engines understand what your content is about.

7. Use tags

Tags are important to ensure your content ranks on Google. They don’t have to be long. Just the primary keyword, the secondary keyword and your brand

If you need a copywriter to get your company to come up on Google, email me at or phone me at 04 11 745 193