by leon | Apr 1, 2022 | Talking Business
An analysis of Scott Morrison’s vote-buying budget. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business...
by leon | Mar 28, 2022 | Copywriting
One of the big jobs for any copywriter is ghost writing. It can be a book, an article, or a blog, it’s all the same. You are writing something that the client passes off as their own. Why don’t they do it themselves? It’s a lot of work. And people often struggle to...
by leon | Mar 25, 2022 | Talking Business
Russia’s Ukraine war and the looming global food crisis Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the...
by leon | Mar 21, 2022 | Podcasting
Businesses now are using podcasts for sharing information about new products and company news. Some might publish them for general information related to the industry. Many have Incorporating podcasts into their marketing plans. As I point out in my blog last year,...
by leon | Mar 18, 2022 | Talking Business
Vladimir Putin has set the clock ticking for possible defaults on about $150 billion in debt as the Russian economy slumps and its currency collapses under the pressure of sanctions, including on its foreign-currency reserves Welcome to Talking Business, a podcast...
by leon | Mar 14, 2022 | Copywriting
In this high tech world, more people are speaking in jargon, or gibberish. Jargon can take different forms. It might be done with exclusive terms understandable by only a certain few. It might consist of buzz-words intended to impress in meetings or on documents and...
by leon | Mar 11, 2022 | Talking Business
With the US and the UK banning oil, Moscow warns that the price of oil may reach $300 a barrel in the event of a ban on Russian exports Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast...
by leon | Mar 7, 2022 | Copywriting
Editing a client’s copy is the most challenging role for any copywriter. The client has put a lot of thought and effort into their words so you need to be careful. But it’s an important job because the copy has to be spot on, it has to engage the client’s customers,...
by leon | Mar 4, 2022 | Talking Business
After S&P Global downgraded Russia’s credit rating to “junk” status, Russian bonds collapsed with investors bracing themselves for the possibility that the latest round of western sanctions on Russia could push Moscow to default on its debt for the first time...
by leon | Feb 28, 2022 | Copywriting
The big headache for businesses every year is doing management reports. How do they get on top of all that complexity? There is no doubt that these reports are causing a lot of stress. And who has the time? I can do reports using five simple steps: 1 – Focus on...
