by leon | Nov 27, 2023 | Copywriting
Emotional intelligence allows copywriters to understand their clients and target audience on a deeper level. It involves recognizing and empathizing with the emotions, needs, and desires of the audience. This understanding is crucial for tailoring messages that...
by leon | Nov 24, 2023 | Talking Business
Kelly Bayer Rosemarin has stood down as OPTUS CEO. She should get a generous payout. Say about 200 Terabytes of OPTUS mobile data? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
by leon | Nov 20, 2023 | Copywriting
The newsletter stands out as a widely embraced and impactful means of engaging with both existing customers and potential prospects in the business realm. However, it’s crucial to recognize that not all newsletters are created equal. The newsletter stands out as...
by leon | Nov 17, 2023 | Talking Business
Singtel-owned Optus says routine software upgrade caused the massive 14-hour outage. A network shouldn’t implode so spectacularly because a software upgrade was run. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on...
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by leon | Nov 13, 2023 | Copywriting
E-books are essential for business. There are many good reasons why businesses have copywriters producing e-books. There are many good reasons why businesses have copywriters producing e-books. E-books establish companies as thought leaders, they are excellent tools...
by leon | Nov 10, 2023 | Talking Business
Unlucky 13. We have seen the 13th increase in official interest rates by the RBA since May last year. Cash rate now at 4.35% Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
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by leon | Nov 6, 2023 | Copywriting
A house style for writing reports is crucial for maintaining consistency and professionalism in any business. The house style developed by the copywriter will ensure clarity in the communication of the business and its teams. The house style developed by the...
by leon | Nov 3, 2023 | Talking Business
Watch out for those ASX zombie companies warns KPMG Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts....
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by leon | Oct 30, 2023 | Copywriting
A lot of businesses use AI but they have to know how to edit AI content to best fit their brand. AI does a great job automating certain aspects of business marketing like scheduling social media posts, generating catchy hashtags, research, brainstorming ideas etc. A...
by leon | Oct 27, 2023 | Talking Business
Uber’s surge plan to bring 10,000 electric vehicles into Australia. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or...
