Why aren’t more accountants podcasting? It’s not because they don’t have expertise or insights to share. It’s because time is tight, tech can be intimidating, and marketing feels like a whole different language than financial reporting. Many accountants are laser-focused on client work, compliance, and staying current with tax laws — leaving little bandwidth to learn how to edit audio, script a show, or promote content on social media. And some might not have had time to become tech-savvy.
This is why they need a copywriter for podcasts.
But here’s the thing: podcasting doesn’t have to be overwhelming, and it can be a powerful content marketing tool — one that pays dividends across multiple channels, especially blogs. If you’ve been on the fence about starting a podcast for your accounting firm or solo practice, here are seven reasons why it makes sense (and cents):
- You’ve Already Got the Content — Just Hit Record
Accountants spend their days explaining tax changes, budgeting tips, and compliance rules. You’re already saying smart, helpful things every day. A podcast simply captures that wisdom in audio form — no need to reinvent the wheel. Podcasts can be a simple, engaging, and time-efficient way to learn about complex concepts, including taxes. The audience can plug into them while doing other tasks like traveling, going to the gym, cleaning, or walking the dog.
- From Audio to Article — Podcasts Feed Your Blog
Each podcast episode can be turned into a blog post (like this one!), a transcript, quote graphics, or a LinkedIn post. It’s multiple-media! One 15-minute recording can fuel a week’s worth of content — multiplying your marketing without multiplying your workload. A personal touch with a podcast helps listeners relate to the brand on a human level, fostering trust and loyalty over time. The more authentic and consistent the storytelling, the stronger the brand’s presence will become in the minds of the audience.
- People Trust Voices More Than Ads
The voice in a podcast builds familiarity and trust in a way static ads or written bios can’t. According to a 2013 study published in Neuron, the auditory cortex responds more strongly to previously heard sounds than unfamiliar ones — especially voices. When clients hear the accountant’s voice regularly, they’re no longer just a name on a spreadsheet — the accountant is a trusted advisor in their ear.
- It’s a Low-Cost, High-Return Investment
With just a decent mic and some basic editing tools from a copywriter, the accountant can launch a podcast through a copywriter for less than most Facebook ad campaigns. The return? Authority, visibility, and new leads who already like your style. New forms of media, like podcasts, tend to have an edge over traditional media because they’re tailored to meet specific needs for the modern age. For instance, podcasts can be downloaded and listened to wherever, even in an area with no internet access. The point is, podcasts and new media have been designed for the way we live now: a fast-moving and on-demand society.
- Podcasting Positions the Accountant as an Expert, Not Just a Service Provider
Clients don’t just want someone who files taxes — they want someone who gets business, finance, and long-term strategy. Podcasts give the accountant a platform to talk about industry trends, financial planning, and leadership — making them go-to experts. If the accountant is if passionate and experienced about topics in their domain, all their expertise can be compacted into the episodic form of podcasts.
- It Opens Doors to Collaborations and Referrals
Inviting guests — like business owners, lawyers, or other accountants — creates instant networking opportunities. Plus, guests often share the episode with their networks, expanding the accountant’s reach effortlessly. Guests can provide a new perspective on topics the podcast covers. This value gives listeners a reason to “tune in” to new episodes whenever they go live.
- Clients Are Listening on the Go
Busy business owners don’t always have time to read a blog or attend a webinar — but they will listen to a 10-15-minute podcast on their commute, walk, or lunch break. So the accountant is with their client in their earbuds. There are many times throughout the day when a 15-30 minute podcast is perfect for the modern lifestyle.Short episodes can also leave people wanting more, and this is precisely what the accountant wants.
Accountants, it’s time to amplify your brand. Podcasting is the marketing tool you didn’t know you needed—but it’s not something you should tackle alone. With 18 years of podcasting experience—long before the trend exploded—I understand the nuances of effective storytelling and audience engagement. And with my background in business and finance journalism, I speak your language.
Your expertise deserves to be heard, and I know how to make it happen. Let’s turn your insights into a powerful podcast that positions you as an authority in your field.
📞 Contact Leon Gettler at GettlerInk on 0411 745 193 or email leon@leongettler.com to start your podcast journey today.
