by leon | Sep 22, 2023 | Talking Business
Cyber criminals are already using generative artificial intelligence to craft more persuasive scams Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast...
![EXPANDING YOUR REACH: MARKETING YOUR BUSINESS THROUGH BRAND STORYTELLING]()
by leon | Sep 18, 2023 | Copywriting
EVERY BRAND, EVERY BUSINESS HAS A STORY. Businesses now can no longer afford to be faceless entities. Businesses now can no longer afford to be faceless entities. To survive, they need to connect with audiences and pull at their heartstrings. They need to engage with...
by leon | Sep 15, 2023 | Talking Business
News Corp CEO Robert Thomson warns AI will create a “tsunami” of job losses at publishers. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
![EXPANDING YOUR REACH: MARKETING YOUR BUSINESS THROUGH BRAND STORYTELLING]()
by leon | Sep 11, 2023 | Blogs, Copywriting
THE CHALLENGE FOR WEBSITES IS TO CREATE CONTENT THAT RANKS WELL IN SEARCH ENGINES. With search engines scouring the internet for web pages, the content of the website should be fine-tuned to ever-changing algorithms. The copywriter does it for the client with SEO...
by leon | Sep 8, 2023 | Talking Business
Qantas announces that Alan Joyce has stood down as CEO of Qantas early. For the first time, Qantas is ahead of schedule. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
