by leon | Apr 4, 2022 | Copywriting
Storytelling is art, copywriting is marketing. The two are different, but they share common ground. Both tell a story. Companies want to have their stories told. If the story is good enough, it might engage the reader and get them buying the product of service. But of...
by leon | Apr 1, 2022 | Talking Business
An analysis of Scott Morrison’s vote-buying budget. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the Business...
by leon | Mar 28, 2022 | Copywriting
One of the big jobs for any copywriter is ghost writing. It can be a book, an article, or a blog, it’s all the same. You are writing something that the client passes off as their own. Why don’t they do it themselves? It’s a lot of work. And people often struggle to...
by leon | Mar 25, 2022 | Talking Business
Russia’s Ukraine war and the looming global food crisis Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast app, the Apple Podcast store or wherever you go to get your podcasts. Or you can get it at the...
by leon | Mar 21, 2022 | Podcasting
Businesses now are using podcasts for sharing information about new products and company news. Some might publish them for general information related to the industry. Many have Incorporating podcasts into their marketing plans. As I point out in my blog last year,...
