by leon | May 22, 2023 | Copywriting
Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings. We need to tackle the problems of our clients’ customers. That will ensure more traffic and help our clients get more customers and sales. That...
by leon | May 19, 2023 | Talking Business
PwC tax leak crisis could see more executive heads roll with corporate veteran Ziggy Switkowski to lead internal probe. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | May 15, 2023 | Copywriting
Clients come to me needing copy for websites. They want to make their website distinctive. Make a website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do...
by leon | May 12, 2023 | Talking Business
A complete analysis of the Albanese government budget. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can get...
by leon | May 8, 2023 | Copywriting
Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. One is the capacity for AI to...
