Accountants are masters of accuracy, trust, and technical know-how—but writing for the public is a different skillset.
It’s hard to find the time between tax deadlines and client meetings, translate complex financial topics into clear, engaging language, maintain consistency in messaging across platforms.
That’s why this five step package exists: to take “create content” off their to-do list and turn it into a business asset that attracts clients.
Mind you, this is just a package. Accountants don’t have to take every part of it. They just have to select whatever they need.
Here are 5 packages that Accountants can use to attract more clients:
✅ 1. Monthly Blog Article (800–1,200 words – Starting from $499
Blogs boost SEO, educate prospects, and build authority—but writing them takes time and consistent effort. Accountants are busy, detail-focused professionals who often struggle to simplify technical topics for a wider audience.
That’s where a copywriter comes in with a well-researched, professionally written article tailored to the accountant’s niche (e.g., tax strategies for startups, financial planning tips, regulation updates). The blog should also be SEO-optimized with keywords that the accountant’s clients are actually searching for. When it comes to marketing, search engine optimisation (SEO) is essential. If to expand the accountant’s client base. Small businesses have more options than ever in terms of who they hire for their accounting and bookkeeping needs.
If the accountant ranks above their competitors in search engines, it makes it easier for potential clients to find their website first. Blogging helps boost SEO quality by positioning the website as a relevant answer to their customers’ questions. Each blog is published with a strong call to action to encourage reader engagement. A copywriter deliver thought leadership. All the accountant has to is just review and approve it. A copywriter will then ensure it is published on the web page.
✅ 2. LinkedIn Posts – Starting from $89
LinkedIn is where clients and referral sources are. But consistently showing up with valuable, professional content is hard to maintain alongside client work. A copywriter produces short, high-impact posts tailored to the accountant’s tone and audience. Even using extracts from the blog.
The posts should include mix of value posts (tips, insights), soft promotions, and industry updates and the should be aligned with the blog themes for cohesive messaging. LinkedIn posts build authority. Standing out on LinkedIn is about more than just being loud. It’s about being smart. A copywriter will prioritize value, engage authentically, and stay consistent. Over time, the accountant will build the kind of authority that keeps their audience coming back for more.
✅ 3. Podcast Planning & Copy Support – Starting from $499
Podcasts build trust like no other medium. With their conversational tone and accessible format, podcasts draw listeners into a shared space of interest, Podcasts create a foundation for deep, meaningful engagement that enhances brand loyalty. A copywriter plans topics, structure conversations, and promote episodes.
A copywriter provides the episode title, outline and script notes, suggests talking points that simplify complex topics like strategic advice and tax law, posts the copy and show notes on social media and edits each episode. A copywriter can actually coach businesses to develop their own podcasts by editing the scripts they provide and the audio on software. A copywriter can do proper preparations and research, creating a podcast that can be an exceedingly valuable tool for marketing.
✅ 4. Editorial Calendar & Strategy Support – Starting from $199
Content without direction is just noise. Every six months a copywriter creates a schedule for common content types produced by breaking down every step of the process from beginning to end. Most accountants don’t have time to plan a coherent content strategy that aligns with their business goals.
This creates a 6-monthly rolling content calendar, examining strategic themes that reflect seasonal needs (e.g., tax season, year-end planning) and topic suggestions tied to the audience’s pain points and the firm’s services. It means the accountant doesn’t have to guess what to say next month— a copywriter already has it mapped it out.
✅ 5. Six-Monthly Performance & Optimization Check-In – Starting from $199
Even great content needs tuning. But who’s got time to analyse metrics and pivot? Not most accounting firms. Every half year, a copywriter will provide a brief report (using Google Analytics, LinkedIn engagement, blog views). There will be discussions around recommendations to improve content, SEO, and audience engagement.
This will be covered with a 30-minute check-in to realign goals if needed. Benefits from a review include strengthening the core message, getting a job description for each page of the website, examining how to send visitors on a path to follow when they visit the website, and recognising whether the story is supporting the strategy or working against it (and maybe revise the way a copywriter tells the story to increase the impact)
The solution:
A copywriter doesn’t just write—a good copywriter partners with you, the accountant. A copywriter knows what’s working, and will evolve with the growth of the business.
Ready to Elevate Your Accounting Firm’s Content?
Get a tailored content package designed specifically for accountants — like LinkedIn posts, blogs, podcasts, editorial calendars, and six-monthly reviews — all crafted by me, Leon Gettler, an experienced copywriter who truly understands the accounting industry. We can tailor the package from these options to suit your needs. It’s your call, I’ll work with you to suit your needs and schedule and build your business.
📞 Call me on 0411 745 193 or 📧 email leon@leongettler.com to get started.
I look forward to helping your firm stand out.
