by leon | Sep 11, 2023 | Blogs, Copywriting
THE CHALLENGE FOR WEBSITES IS TO CREATE CONTENT THAT RANKS WELL IN SEARCH ENGINES. With search engines scouring the internet for web pages, the content of the website should be fine-tuned to ever-changing algorithms. The copywriter does it for the client with SEO...
by leon | Sep 8, 2023 | Talking Business
Qantas announces that Alan Joyce has stood down as CEO of Qantas early. For the first time, Qantas is ahead of schedule. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own...
by leon | Sep 4, 2023 | Copywriting
GOOD CONTENT ON A WEBSITE IS THE MOST EFFECTIVE WAY TO GET YOUR BRAND ACROSS IN THE DIGITAL SPACE. High quality writing should sell the client’s products and services and deliver useful information for customers that they can’t get anywhere else and have them...
by leon | Sep 1, 2023 | Talking Business
Fortescue Mining boss Fiona Hick leaves as profits fall and dividends cut. Analysts say the lack of explanation of Hick’s departure and the attempt to spin Otranto’s appointment as planned is an insult to investors. Welcome to Talking Business, a podcast produced in...