Posts Tagged ‘target audience’
EXPANDING YOUR REACH: MARKETING YOUR BUSINESS THROUGH BRAND STORYTELLING
EVERY BRAND, EVERY BUSINESS HAS A STORY. Businesses now can no longer afford to be faceless entities. To survive, they need to connect with audiences and pull at their heartstrings. They need to engage with their audiences on a much deeper level than before. They do this by using a copywriter to tell their story.…
Read More5 WAYS TO DO RESEARCH FOR WEBSITES
Clients come to me needing copy for websites. They want to make their website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do research. Here are the five ways I do it: I define the target…
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