Posts Tagged ‘competitive advantage’
HOW TO BUILD YOUR VISIBILITY AND GET KICK- ARSE ENGAGEMENT WITH A BIO
EVERY CLIENT NEEDS A BIO, AN OPPORTUNITY TO TELL THEIR PROSPECTIVE CLIENTS ABOUT THEMSELVES. BUT A LOT OF THEM STRUGGLE TO DO IT. A LOT OF PEOPLE DON’T LIKE TALKIMG ABOUT THEMSELVES. I have one client who runs a financial services firm. Very skilled and smart. She asked me to do her bio. First, I…
Read MoreTalking Business December 16 2022
The gift that no one wants but everyone is getting this year? Inflation. Higher prices are hitting shoppers hard as 2022 comes to a close Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to…
Read More5 TIPS FOR DEVELOPING A CONTENT STRATEGY
CONTENT STRATEGY IS THE PLAN BUSINESSES USE TO CREATE CONTENT (AUDIO, VISUAL AND TEXT) TO ACHIEVE THEIR GOALS. The successful content strategy attracts the target audiences. Here are my 5 steps to creating a content strategy: 1. Define the audience It is important to understand who the audience is. There might be two different audiences…
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