Real estate agents know they need to show up online.
Especially on LinkedIn, where high-value clients, referral partners, and even future team members are watching.
So what happens?
- They post inconsistently… or not at all.
- They throw something up quickly that sounds “meh”.
- They have a blog or newsletter sitting in their inbox, but no time to repurpose it.
- They mean to post, but “later” turns into “never”.
Let’s cut to the chase – real estate agents have problems posting on LinkedIn because they’re too busy. Between listing appointments, buyer showings, open houses, auctions and the million tasks that keep their phone buzzing 24/7, who has time to sit down and write a polished, engaging LinkedIn post every single week? It’s a problem for every real estate agent. That’s where a real estate-savvy copywriter comes in.
Here are 7 reasons why real estate agents need a copywriter, yesterday:
✍️ 1. You Sell Homes, Not Words
The agent is an expert at negotiating, staging, and pricing. Not crafting hooks, writing compelling calls to action, or optimizing for LinkedIn’s algorithm.
A great copywriter knows how to turn their insights into scroll-stopping posts that actually sound like them —just their best self. The best hooks do one thing: they make the audience feel they need to read the next line.
⏳ 2. Time Is Their Most Expensive Listing
With real estate being such a fast-paced business, the agent has to write a LinkedIn post in a hurry, leading to rushed copy that they don’t have time to rewrite and edit before publishing online. And even if they can write, should they?
Every hour they spend writing a post is an hour they’re not closing deals, and making big bucks, nurturing leads, or just enjoying life. Outsourcing all this to a copywriter gives them time back without sacrificing their online presence. That’s where a copywriter can help.
🔁 3. Repurposing Gold = Maximum ROI
The agency is already producing valuable content—like blogs and newsletters. But is the firm leveraging it? A skilled copywriter will pull from these longer pieces to create high-impact LinkedIn posts that reinforce their message and maximize reach. (Yes, this is part of the package.
A copywriter writes their blogs, newsletters, and the LinkedIn posts that go with them. They’re covered.) The potential of LinkedIn goes a lot further than just whacking a link to a blog post in a status update. It’s actually a powerful content creation vehicle for repurposing other copy on LinkedIn.
🧠 4. Stay Consistent—Even on Your Busiest Weeks
One week the agent is flat out, the next, not much is happening. Inconsistency kills credibility. With a copywriter on the team, the real estate agent on LinkedIn stays active, consistent, and professional—no matter what the schedule looks like.
Believe it or not, there are over one billion users of LinkedIn. That’s a lot of prospective clients.
🧲 5. Attract, Don’t Chase
The right words pull people in. A strong content strategy on LinkedIn builds authority, trust, and visibility—that attracts ideal clients. A copywriter crafts posts that do more than fill space—they position the agent as the go-to expert in their market. In today’s digital landscape, real estate buyers are actively seeking properties online, making it essential for real estate agencies and agents to leverage content marketing to attract and engage potential buyers.
💬 6. Engage More, Stress Less
A good post gets engagement. A great one starts conversations. The real estate agent knows their services can provide value, but how do they create LinkedIn posts that not only capture attention but also ignite conversations that lead to new clients?
With help from a pro, content invites connection—and gives the agent built-in ways to follow up, start DMs, and build real relationships without sounding “salesy”.
🚀 7. Get a System, Not Just a Post
This isn’t about one random post a week. It’s about building a content ecosystem that works together. A good copywriting package includes:
• 📩 Monthly newsletters
• 📝 Weekly blogs
• 🔗 Weekly LinkedIn posts (pulled directly from blogs/newsletters)
It’s a plug-and-play system that amplifies the brand, saves the agent hours, and helps them stand out in a saturated market. With that in mind, a copywriter’s approach to copywriting is to create honest, engaging and professional copy that celebrates the individuality and personality of a property, and is written with the agent’s target-buyer firmly in mind.
Ready to Elevate Your LinkedIn and Let the Words Work for You?
I’m Leon Gettler—an experienced copywriter and former finance journalist who knows the property market inside and out. I help real estate agents stay visible, consistent, and credible with high-converting content that speaks directly to their audience.
Let’s take writing off your plate—so you can focus on selling.
📞 Call me on 0411 745 193
📧 Or email leon@leongettler.com
Let’s get your content working as hard as you do.
