by leon | Dec 13, 2023 | Copywriting
EFFECTIVE COPYWRITING IS CRUCIAL FOR BUSINESSES TO COMMUNICATE THEIR MESSAGE. Engage their audience and drive sales. As a business plans for 2024, here are some strategies for using copywriting effectively… As a business plans for 2024, here are some strategies...
by leon | Dec 4, 2023 | Copywriting
IN THE CURRENT BUSINESS LANDSCAPE, THE USE OF SOCIAL MEDIA HAS BECOME UBIQUITOUS, AND STANDING OUT WITH SOCIAL MEDIA ADS REQUIRES MORE THAN A QUICK PICTURE AND A COUPLE OF SENTENCES. THE COPYWRITER NEEDS SEVERAL STRATEGIES. The social media ads need to solve customers...
by leon | Dec 1, 2023 | Talking Business
ASX-listed Seven West Media’s TV network will continue paying the rent of former Liberal staffer and accused rapist Bruce Lehrmann in Sydney until June next year Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the...
by leon | Nov 27, 2023 | Copywriting
Emotional intelligence allows copywriters to understand their clients and target audience on a deeper level. It involves recognizing and empathizing with the emotions, needs, and desires of the audience. This understanding is crucial for tailoring messages that...
by leon | Nov 24, 2023 | Talking Business
Kelly Bayer Rosemarin has stood down as OPTUS CEO. She should get a generous payout. Say about 200 Terabytes of OPTUS mobile data? Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
by leon | Nov 20, 2023 | Copywriting
The newsletter stands out as a widely embraced and impactful means of engaging with both existing customers and potential prospects in the business realm. However, it’s crucial to recognize that not all newsletters are created equal. The newsletter stands out as...
by leon | Nov 17, 2023 | Talking Business
Singtel-owned Optus says routine software upgrade caused the massive 14-hour outage. A network shouldn’t implode so spectacularly because a software upgrade was run. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on...
![CREATING A THOUGHT LEADERSHIP PLATFORM: GAINING CREDIBILITY AND TRUST FROM YOUR TARGET AUDIENCE WITH E-BOOKS]()
by leon | Nov 13, 2023 | Copywriting
E-books are essential for business. There are many good reasons why businesses have copywriters producing e-books. There are many good reasons why businesses have copywriters producing e-books. E-books establish companies as thought leaders, they are excellent tools...
by leon | Nov 10, 2023 | Talking Business
Unlucky 13. We have seen the 13th increase in official interest rates by the RBA since May last year. Cash rate now at 4.35% Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the...
![CREATING A THOUGHT LEADERSHIP PLATFORM: GAINING CREDIBILITY AND TRUST FROM YOUR TARGET AUDIENCE WITH E-BOOKS]()
by leon | Nov 6, 2023 | Copywriting
A house style for writing reports is crucial for maintaining consistency and professionalism in any business. The house style developed by the copywriter will ensure clarity in the communication of the business and its teams. The house style developed by the...
