by leon | Jul 31, 2023 | Copywriting
Why do company leaders and managers have ghost-writers? Business people and celebrities hire ghosts because they are frequently too busy to pen their story. Business people and celebrities hire ghosts because they are frequently too busy to pen their story. They also...
by leon | Jul 28, 2023 | Talking Business
Elon Musk’s decision to turn Twitter into X wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast...
by leon | Jul 24, 2023 | Copywriting
From time to time, I’ve had clients who over-write. Usually, it comes from large companies with many partners, mostly law firms. This occurs where every partner wants to contribute to the website or document. It’s my job as a copywriter to edit and reduce the project...
by leon | Jul 21, 2023 | Talking Business
Deloitte Australia’s Adam Powick makes a shock admission about his $3.5 million pay packet, more than Australia’s PM. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple...
by leon | Jul 17, 2023 | Blogs, Copywriting
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. Smart marketing in the website,...
