by leon@leongettler.com | Sep 23, 2024 | Blogs, Copywriting
Accountants need to build their brands to stand out in the market. Apple provides us with the masterclass in brand building. Its brand is built upon defining clear values and a distinct ethos. Apple has always stood for innovation, design excellence, and...
by leon@leongettler.com | Sep 2, 2024 | Blogs, Copywriting, Podcasting
Builders need to build a brand. Think of the word Netflix. You immediately of it as fast, easy, entertaining and great value for the money you spend. Think of the word Volvo. You think of safety. It’s about Volvo’s ability to place an idea in your head, relative to...
by leon | May 15, 2023 | Copywriting
Clients come to me needing copy for websites. They want to make their website distinctive. Make a website distinctive. I can write effective copy for an industry I am familiar with. I can write killer copy for a previously unknown industry. That needs me to do...