Posts Tagged ‘copywriting’
ENHANCING YOUR ONLINE BRAND: BUILDING BRAND AWARENESS WITH CONTENT MARKETING
CONTENT MARKETING IS AN ESSENTIAL STRATEGY FOR ANY BUSINESS. It is a powerful tool for businesses to build brand awareness, establish authority, generate leads and ultimately drive sales. Content marketing involves the Copywriter creating and distributing valuable, relevant and consistent copy to attract and engage a target audience. The first thing the copywriter needs to…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: WRITING A BOOK TO MARKET YOUR BUSINESS
Writing a book is a great way for entrepreneur to market their business and show their unique offerings. It sets them up as experts and makes them stand out from competitors. But the reality is most people who write books about their business are not authors. They don’t have the time. That’s why they need…
Read MoreEXPANDING YOUR REACH: MARKETING YOUR BUSINESS THROUGH BRAND STORYTELLING
EVERY BRAND, EVERY BUSINESS HAS A STORY. Businesses now can no longer afford to be faceless entities. To survive, they need to connect with audiences and pull at their heartstrings. They need to engage with their audiences on a much deeper level than before. They do this by using a copywriter to tell their story.…
Read MoreEDUCATE AND EMPOWER: LEVERAGING AI TO BOOST YOUR COMPANY’S PRODUCTIVITY
As the demand for digital content grows, so does the need for efficient and effective ways to produce high-quality text at scale. Artificial intelligence (AI) is quickly changing how copywriters like me can write and edit content. A lot of firms don’t really understand it so they come me to as their copywriter. I’m the…
Read MoreCONNECTING WITH YOUR AUDIENCE: IDENTIFYING CUSTOMERS’ PAIN POINTS AND OFFERING SOLUTIONS
When copywriting, pain points of your client’s customers set the stage for the product or service your client wants to offer. Smart marketing in the website, blog or newsletter focuses on areas that are most painful for your audience. By reminding them of—and exacerbating—their pain, you’re more likely to convince them to make a purchase…
Read MoreHOW GOOD COPYWRITERS MAKE SALES BY TACKLING PROBLEMS
Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings. We need to tackle the problems of our clients’ customers. That will ensure more traffic and help our clients get more customers and sales. When you do this, you get through to your client’s customers on…
Read More6 WAYS TO USE AI IN COPYWRITING
Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. One is the capacity for AI to give wrong information and make mistakes. Google and Microsoft’s search engine chat bots published false information as truth, become confused, and in some cases allegedly acted erratically. Open…
Read MoreHOW CAN COPYWRITING WORK WITH CHATGPT?
ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result, ChatGPT can code, blog and argue. There’s…
Read More5 RULES FOR STORYTELLING IN COPYWRITING.
Storytelling is art, copywriting is marketing. The two are different, but they share common ground. Both tell a story. Companies want to have their stories told. If the story is good enough, it might engage the reader and get them buying the product of service. But of course, copywriting and storytelling are two different things.…
Read More7 Tips for Writing Content for Websites
Content has become more important for websites now with SEO and digital marketing. Good content on a website is the most effective way to get your brand across in the digital space. It has to be done with consistently high quality writing. It will improve your audience engagement and retention. It will also deliver useful…
Read More7 tips for website copywriting
With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and enticing headlines.to get the attention of their buyers.…
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