by leon@leongettler.com | Sep 23, 2024 | Blogs, Copywriting
Accountants need to build their brands to stand out in the market. Apple provides us with the masterclass in brand building. Its brand is built upon defining clear values and a distinct ethos. Apple has always stood for innovation, design excellence, and...
by leon@leongettler.com | Sep 16, 2024 | Blogs, Copywriting
Writing blogs for Property Investment Firms requires a deep understanding of both the real estate market and the goals of property investors. However, property investment firms have problems maintaining regular blogs for several reasons. For a start, they don’t have...
by leon@leongettler.com | Sep 9, 2024 | Copywriting
Real estate agents need ads for sales. But they have a problem. Real estate agents have a problem writing ads – they tell me they’re busy working directly with clients, showing properties, conducting open houses, negotiating deals, closing sales. Not to mention the...
by leon@leongettler.com | Sep 2, 2024 | Blogs, Copywriting, Podcasting
Builders need to build a brand. Think of the word Netflix. You immediately of it as fast, easy, entertaining and great value for the money you spend. Think of the word Volvo. You think of safety. It’s about Volvo’s ability to place an idea in your head, relative to...
by leon@leongettler.com | Aug 26, 2024 | Copywriting
Australian property conveyancers need to communicate with clients clearly. But conveyancers have a number of problems communicating with clients. These include chain breaks – eg a party failing to fulfill their obligations, causing the entire chain to collapse –...
by leon@leongettler.com | Aug 19, 2024 | Copywriting
The bookkeeper’s website will be the first point of contact for potential clients. This means that the web presentation of their bookkeeping services becomes a crucial tool in establishing professional credibility. Visitors should immediately understand what services...