by leon | Apr 14, 2023 | Talking Business
The International Monetary Fund trims its global growth outlook and warns recession risks have grown on tremors in the banking sector. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website,...
by leon | Apr 10, 2023 | Copywriting
Annual reports basically tell a story. A great annual report turns it’s information into an interesting story, using every storytelling tool. Clients say the problem putting annual reports together is that the information is coming in from everywhere. They...
by leon | Apr 7, 2023 | Talking Business
By cutting oil output so much with Brent close to $100, OPEC+ is gambling with the global economy. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever...
by leon | Apr 3, 2023 | Copywriting
A CLIENT ASKED ME TO DO A LINKEDIN PROFILE TO MAKE THEM STAND OUT. My client had been in business for three years. They had initially hated the idea fearing a profile would put them on unwanted mailing lists. Besides, my client said so many linked-in profiles were...
by leon | Mar 31, 2023 | Talking Business
After three decades of mostly fast-paced growth, the World Bank warns the global economy may finally be in for a big slowdown. https://play.acast.com/s/talkingbusiness/talking-business9-interview-with-dr-vincent-candrawinata-fro Welcome to Talking Business, a podcast...
by leon | Mar 27, 2023 | Copywriting
Basically the key to any writing, whether it’s copywriting, journalism, academic work, or just doing your own stuff is to do research. Now Google is all well and good but you can’t overdo it. Remember, cutting and pasting is not research. Google knows that and...
by leon | Mar 24, 2023 | Talking Business
The Five Wives of Rupert Murdoch. Challenging Henry VIII. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you can...
by leon | Mar 20, 2023 | Copywriting
ChatGPT has been the talk of the town and there is all sorts of speculation that it will put an end to copywriting. But is that the case? ChatGPT isn’t just an information aggregator from using web data. The data finds the connection between words. As a result,...
by leon | Mar 17, 2023 | Talking Business
Analysing the fallout from the collapse of Silicon Valley Bank Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or you...
by leon | Mar 13, 2023 | Copywriting
Your annual report is a bold statement. It shows who you are, what you do, and how you are succeeding. The stronger your annual report, the more you can increase your visibility and connect with shareholders, employees and the public. Your annual report is a bold...
