by leon | Aug 26, 2022 | Uncategorized
Australia’s rapid-fire interest-rate increases are sending tremors through the nation’s heavily indebted households and threatening a property downturn on a scale unseen since the eve of the 1991 recession. Welcome to Talking Business, a podcast produced in Melbourne...
by leon | Aug 22, 2022 | Copywriting
EFFECTIVE BUSINESS WRITING IS AN IMPORTANT SKILL FOR EVERY COPYWRITER. Some copywriters don’t get the hang of it. One of my skills is that I know how to read a balance sheet and a P&L. I’ve been working with businesses now for 25 years with every kind of industry,...
by leon | Aug 19, 2022 | Talking Business
China’s economic slowdown deepened in July as strict Covid Zero measures and a slumping real-estate market threaten the chances of a recovery to a “reasonable” range. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on...
by leon | Aug 15, 2022 | Copywriting
PERSUASIVE AND AUTHENTIC WORDS ARE A MUST FOR EVERY COPYWRITER. But here’s the problem. It’s one thing to get on the phone with a client or customer or meet them face to face and be persuasive. But for many it’s different when it comes to putting it in writing. I...
by leon | Aug 12, 2022 | Talking Business
The RBA’s ‘whatever it takes’ attitude will cause a recession: ACTU Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever you go to get your podcasts. Or...