In this digital market, real estate agents have no idea about the sales they’re missing out on!
It’s a problem. In today’s digital world, the client is looking at five or 10 pieces of information before they even contact the real estate agent.
They’re better informed about the property and they have probably contacted five to 10 agents beforehand. Agents tell me the biggest problem they now have creating content for properties in this digital market is time and effort.
This is why the real estate agent needs a copywriter. A copywriter is there to solve the challenges and problems of communicating with clients in a digital world using all the tools and processes.
There is no doubt that today’s real estate client has access to all sorts of tools like social media, website portals, online information, selling guides, statistics, drone photography, 3D floor plans, virtual reality, and interactive furnishing. The list goes on.
Now certainly, new technology has reshaped how real estate professionals communicate with their clients. For example, Video conferencing and virtual meetings, social media, and messaging apps have opened up new communication channels for agents. All this enables buyers and sellers to interact with real estate professionals more conveniently and efficiently, including discussing purchasing details and closing deals with ease.
Needless to say, the copywriter is there to enhance those tools.
Indeed, the copywriter is there to engage potential clients while they’re in the research phase by creating useful content that they want to read, on their terms. By publishing useful information provided by the copywriter about the market, about selling, renting, buying or leasing, the agent is delivering them the answers they are searching for. All thanks to the copywriter.
So how does the copywriter do it. There are several ways.
First, the copywriter can create blog posts to answer those endless questions. The reality is that clients’ everyday questions, or FAQs, can provide the copywriter with an endless source of content marketing ideas for blogs. And the agent comes face to face with their clients and potential vendors daily, so it should be relatively easy for the copywriter to unearth the most common questions and concerns home sellers and buyers have.
The copywriter can also provide a guide for vendors wanting to sell their property. It can address all sorts of issues like time frames, marketing options, inspection times, getting professional photography, listing times, inspections and assessing the offers from buyers. This frees up the real estate agents to do what they do best: selling. It fixes a bog problem for them: time management.
The copywriter can provide agents with videos giving purchasing tips for buyers, providing emotive and engaging content that gives them a feeling of living in the home, and most importantly, loving being there. The real estate agent simply doesn’t have time to do that!
The copywriter can also help the real estate agent by writing an article about being a landlord with all sorts of tips about how to get the right tenants and watching out for warning signs. Again, this solves the time management problem for agents.
And finally, the copywriter can create a podcast giving details about the local amenities in the suburb. There are many examples of podcasts in Australia detailing things like demographics, median property prices and different types of supermarkets, amenities, restaurants, bars and cafes in the area
The bottom is a copywriter solves the real estate agent’s problems by being available at their convenience, 24/7, the copywriter saves them time doing research by putting information in their path to stumble upon while they’re researching, the blogs, podcasts,, videos, articles, and guides for vendors establishes the agent as the local expert and separates them other run-of-the-mill agents.
Attention Real Estate Agents!
Are you ready to create compelling content in today’s challenging digital landscape without the hassle, all while saving precious time? Connect with Leon Gettler—your expert in real estate financials.
Reach out today: 📞 Call: 0411 745 193 📧 Email: leon@leongettler.com
