With 4.9 billion people, or 62% of the global population using the internet worldwide, every business needs to include blogging as part of its marketing strategy.

The blog created by the copywriter is a marketing channel, just like social media, direct mail, email marketing, etc. These channels help support business growth.

The evidence shows that the blog from the copywriter will increase traffic to your website. Companies that blog have far better marketing results. The average company that blogs has 55% more website traffic.  

The blogs are important for SEO. If your copywriter doesn’t update your website every week, Google will bring your website further down on the search page rank. Your website will be buried amongst other websites.

The blog is the entrepreneur’s opportunity to present themselves as an industry expert. The blog for your brand allows you to share your insights, opinions, experience, and results.   You can do it any key issue that your customers need to know about. The blog means you can potentially sell more products and services because you’ve helped customers understand more about what they’re buying and what they’re likely to experience when they use your product or service.

The blog is also a great tool for social media. Simply provide the blog post to social. It is important to use different social media platforms. Social media help you amplify your blog content. It will build more followers, and drive more traffic to your website.

The blog is also a good way to show thought leadership. Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. You do this with the right content that’s relevant to your audience, that helps your customers overcome challenges they may be facing or make their life better in some way and provokes thoughts, ideas and discussions among your audience.

If you need a copywriter for your blog, phone me at 0411 745 193 or email me at leon@leongettler.com

 

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