Why do they struggle? First, they are trained for precision, not persuasion. Accountants are detail-oriented and risk-averse by nature. Marketing, however, thrives on storytelling, emotion, and creative flair — skills not usually honed in accountancy training. Also, they lack time. After all, the run-up to Christmas coincides with year-end deadlines and tax season prep. And many find self-promotion uncomfortable and feel awkward “selling themselves.” The accounting industry after all values modesty and professionalism.
That’s why most accountants are exceptional at numbers, compliance, and client care — but when it comes to marketing themselves, they hit that wall.
That’s why they need a copywriter
🎁 7 Ways Accountants Can Use a Copywriter to Market Themselves This Christmas
- Craft Festive Email Campaigns That Feel Personal
A copywriter can create engaging, friendly holiday emails that thank clients for their support, share year-end tips, or introduce festive promotions (e.g., free consultations for January). The message needs to be personalised and crafted as if talking to an individual, as opposed to a group. It shouldn’t be stuffy or overly corporate. Even if the firm feels the audience is more on the formal side, the holidays are the right time to be transparent and real. No one wants to receive a message that feels forced or fake.
➡️ Result: Stay top-of-mind without sounding pushy.
- Write Holiday-Themed Social Media Posts
Copywriters know how to inject personality into posts — balancing professionalism with seasonal warmth. Becoming an industry authority is possible with social media for accountants. Churning out authoritative content bolsters reputation not only among clients and prospects but also among firms within the offshore accounting industry industry. Thought leadership is executed through first-hand research, high-quality content, and excellent PR strategy, among other things. A copywriter can write a short 12 Days of Christmas campaign, year-end reflection posts, or fun “Accountant’s Christmas Survival Guide” tips.
➡️ Result: Increased engagement and visibility during a busy social media season.
- Update Website Copy for the Holidays
A copywriter can refresh the homepage, banner, or blog with Christmas-appropriate messaging — subtly tying services to year-end financial planning. A copywriter can take advantage of the Christmas holidays by creating some sort of 12 Days of Christmas campaign, either on the social media page or the website. A copywriter will make each day special with a one-time offer, or just have fun and talk about Christmas each day. A copywriter will just use their imagination.
➡️ Result: A timely, relevant site that speaks directly to clients’ current needs.
- Create a Festive Newsletter or Digital Card
Instead of a generic “Merry Christmas” email, a copywriter can help send something more personal — a short story, client success summary, or “gratitude wrap-up” that highlights the firm’s personality. Branding is the process of creating a unique identity for the firm—essentially, its “personality” in the minds of clients. It includes the visual elements like the logo and color scheme, the messaging, and the overall experience clients associate with the firm.
➡️ Result: A stronger emotional connection with clients.
- Develop Lead Magnets for the New Year
A copywriter can write a free downloadable guide such as “5 Financial Steps to Start 2026 Strong.” .” A lead magnet isn’t an entry in the ledger. It’s about attracting potential clients to the accounting practice like a powerful force – drawing them in with valuable content they simply can’t resist. That’s why successful accounting firms use lead magnets to build their email lists and generate qualified prospects. Promoting it in December builds the mailing list for 2026.
➡️ Result: More leads before the busiest time of year.
- Create Ads or Sponsored Posts
Whether it’s investing in LinkedIn or Facebook ads, a copywriter ensures the ad copy speaks directly to target clients’ pain points — not just “tax return help,” but “peace of mind before Christmas.” Social media ads have one objective: to get readers to click through. A copywriter needs to give them a sniff of the good stuff. Evoke emotion. And then direct their curiosity to a red-hot landing page, sales page or website.
➡️ Result: Better ROI on any paid advertising spend.
- Plan a New Year Campaign
A copywriter can help accountants transition seamlessly from Christmas marketing to a “New Year, New Finances” campaign. They’ll build continuity and keep your firm visible as clients set resolutions. Creating a marketing calendar well in advance allows a copywriter to prepare creative assets, secure stock, set up promotions, and schedule campaigns across channels. Planning ahead also reduces stress and ensures consistency, so no-one is scrambling to keep up once the season hits
➡️ Result: Momentum that carries into January’s busiest period
Christmas marketing time is short — but your opportunities aren’t.
If you want personalised emails, engaging social posts, or a New Year campaign that actually brings in clients, now’s the moment to act.
Contact me, Leon Gettler, on 0411 745 193 or email leon@leongettler.com
