Australia’s heading into an election — and like clockwork, the property market is back in the headlines.
Now, full disclosure: I didn’t write this. I’m a real estate agent, not a writer.
I spend my days on the ground, negotiating deals, helping clients make smart moves — not trying to string sentences together. I have problems doing this myself because I just don’t have the time.
So I got a professional copywriter to create my newsletter. But it’s actually for all real estate agents this week. Even my competitors.
Because when it comes to communication, just like with property, the right expert makes all the difference.
Here are the issues:
1. Negative gearing: While the Greens have lobbied hard for reform, Prime Minister Anthony Albanese and Opposition Leader Peter Dutton have denied there will be any changes made to either.
2. Capital gain discounts: The issue is whether any government should introduce reforms to halve the Capital Gains Tax discount for investment properties phased in over 5 years.
3. Housing affordability: Labor and the Coalition face electoral upheaval in traditionally safe seats where housing affordability has deteriorated rapidly, making Millennial and Generation Z voters more likely to turn away from the major parties.
4. The time it takes to save a deposit: New research shows that had a person on the average full-time male earnings in each state been saving 15% of their after-tax income, they would still be unable to afford a deposit on a median-priced house. As people have saved, the price of houses – and the size of the deposit needed – has kept going up, even faster.
5. Rental stress: Rental affordability has worsened in more than eight out of 10 electorates since the last election, but neither Labor nor the Coalition offer compelling policies to help renters, analysts say. The Coalition holds the vast majority of electorates with the worst rental affordability, while Labor carries nearly half of all electorates where it has deteriorated in the past three years, according to analysis by data analytics firm Cotality.
6. Housing supply: The policies of both parties designed to increase housing supply are fine — they’re just nowhere near enough
7. The different policies of the parties on housing. Dutton’s “super for housing” policy which he pledged earlier this year, would allow Australians to pull a maximum of $50,000 from their retirement accounts to help pay for house deposits. “Your super is your money – not the government’s,” the opposition leader said on Sunday during his campaign launch in western Sydney. But early superannuation withdrawal could have significant impacts on someone’s financial future, warns executive director of The Mckell Institute Rebecca Thistleton. Labor’s solution to getting young people on the property ladder is a scheme that would allow most first homebuyers to buy a property with just a five per cent, with the federal government guaranteeing a portion of the loan. This policy may help people who can’t rely on their parents to be guarantors on a home loan. However, mortgage broker Siddhartha Bajracharya said the cost of a five per cent deposit may get a lot bigger as house prices skyrocket under low supply.
With only a few days left, there is not much time for people to decide who they will vote for. No one knows how much the property market will determine people’s vote.
It remains to be seen which party will win on May 3. It’s anyone’s guess. Whatever the polls say, don’t forget that the 2025 election has the largest number of undecided and soft voters Australia has ever contended with. They mightn’t make up their minds until polling day.
But let’s cut to the chase, when it comes to property right now, stability is the word. After a few wobbly years, property prices have settled and confidence has returned. Buyers are active, sellers are realistic, and interest rates, while still a hot topic, aren’t swinging wildly anymore.
If you’re thinking about selling or buying, it’s not just about reading the news — it’s about understanding your timing, your suburb, and your goals.
That’s where I come in.
But when it comes to helping you sell or buy a home — that’s 100% my job. And I’m damn good at it.
Let’s talk about what the current market — and the election — really means for your property.
Real Estate Agents: Struggling to Find Time for Your Newsletters?
Let me help! I’m Leon Gettler, a seasoned copywriter and former business journalist at GettlerInk. I’ll craft engaging newsletters that not only save you time but also keep your clients informed about key real estate trends — like the impact of the 2025 election.
Contact me today at 0411 745 193 or leon@leongettler.com, and let’s get started!
