by leon | Apr 10, 2023 | Copywriting
Annual reports basically tell a story. A great annual report turns it’s information into an interesting story, using every storytelling tool. Clients say the problem putting annual reports together is that the information is coming in from everywhere. They...
by leon | Apr 7, 2023 | Talking Business
By cutting oil output so much with Brent close to $100, OPEC+ is gambling with the global economy. Welcome to Talking Business, a podcast produced in Melbourne Australia. The podcast is available on the Acast site, my own website, the Apple Podcast store or wherever...
by leon | Apr 3, 2023 | Copywriting
A CLIENT ASKED ME TO DO A LINKEDIN PROFILE TO MAKE THEM STAND OUT. My client had been in business for three years. They had initially hated the idea fearing a profile would put them on unwanted mailing lists. Besides, my client said so many linked-in profiles were...