In today’s competitive mortgage industry, standing out from the crowd isn’t just about offering great rates and excellent service
—it’s about becoming the go-to expert that clients trust.
Blogging is one of the best ways to establish credibility, boost online visibility, and attract new business. But let’s be honest: most mortgage brokers struggle to maintain a consistent, high-quality blog. Here’s why—and how a professional copywriter can help.
Here are the 5 common blogging challenges for Mortgage Brokers:
1. Lack of Time
Mortgage brokers are busy people. Between meeting clients, handling applications, negotiating with lenders, and keeping up with industry changes, there’s barely enough time to sleep—let alone write blog posts.
2. Not Knowing What to Write About
The mortgage industry is full of complex information, but turning it into engaging, client-friendly content is a skill. Many brokers don’t know which topics will attract their ideal audience or how to make dry financial concepts interesting.
3. Struggling with SEO
Writing a blog isn’t just about putting words on a page—it’s about making sure those words help potential clients find you on Google. SEO (Search Engine Optimization) is a technical skill that requires expertise in keyword research, formatting, and strategic content structuring.
4. Inconsistent Posting
Blogging requires consistency. Posting once every few months won’t build an audience. However, with client demands always taking priority, many brokers struggle to keep up with a regular blogging schedule.
5. Difficulty Writing in an Engaging Way
Mortgage brokers are experts in loans, rates, and financial structures—but that doesn’t always translate to writing engaging, easy-to-read content. Blogs need to be educational yet digestible, informative yet relatable.
Here are 6 ways a copywriter helps Mortgage Brokers stand out:
1. Saves Time
A copywriter takes blogging off the mortgage broker’s plate, freeing them to focus on what they do best—helping clients secure the right loans. No more stressing about when they’ll find time to write a post. Copywriters are much more efficient at writing and researching than the mortgage broker. Just like outsourcing plumbing to a plumber, outsourcing writing to a writer makes financial sense. For a modest investment, the mortgage broker makes a good ROI over months and years with good content.
2. Creates Targeted, Engaging Content
A professional writer understands how to craft content that speaks directly to the mortgage broker’s audience. Whether it’s first-home buyers, investors, or refinancers, a copywriter can tailor blogs to their needs and concerns. Depending on which group the broker is targeting, they’ll want to have copy to resonate with their needs or concerns. If they’re targeting all groups on their website, they can create separate pages for each. A message with the specific audience in mind is more likely to get a response.
3. Boosts SEO and Online Visibility
A well-structured, SEO-optimized blog helps the mortgage broker’s website rank higher on Google, increasing the chances that potential clients will find them before they find competitors. A copywriter will use the following steps: research key words relevant to the topic, writing content relevant to the audience (a copywriter is writing for people, not robots), having a structure to the blog so that the blog will be broken up into different sections can help make reading the article easier and more appealing to the audience. H2 and H3 headings will create order in the post. A copywriter will always have an introduction and a conclusion that include primary keywords. A copywriter will also optimise both the title tag and meta title tag.
4. Ensures Consistency
Regular, high-quality content keeps the audience engaged and positions the mortgage broker as an industry leader. A copywriter ensures they will always have fresh, valuable content ready to go. First and foremost, a copywriter creates good content for users. People are unlikely to stick around for long if the blog on the website contains bad content. Low-quality content is bad for SEO.
5. Makes Complex Information Simple
A good copywriter turns technical mortgage jargon into clear, reader-friendly content that educates and builds trust with the audience. A skilled finance copywriter adeptly bridges the chasm between complex financial jargon and accessible common parlance. Their magic lies in translating highbrow financial information into engaging stories that captivate audiences while driving decisive action.
6. Repurposing the blog. Blogs can be repurposed into various other content formats for mortgage brokers like videos, podcasts, social media posts, and scripts, allowing for broader reach and engagement. This strategy allows creators to breathe new life into their content, maximising its visibility on different target audience and utility without starting from scratch.
The Bottom Line
A mortgage broker’s expertise is in finance, not blogging. Hiring a professional copywriter ensures that their blog not only exists but also works as a powerful marketing tool that attracts leads, builds authority, and sets you apart from the competition. Investing in quality content is investing in their brand’s future success.
Attention Mortgage Brokers!
Are you struggling to find the time to maintain a blog that boosts your business?
Wrestling with SEO, inconsistent posting, or crafting content that’s actually engaging?
Stop worrying and start succeeding. Leon Gettler is your go-to solution. As a skilled finance copywriter with extensive knowledge of the property industry, Leon has the expertise to handle your blogging needs, so you can focus on what you do best.
Contact Leon today! 📞 Phone: 0411 745 193 📧 Email: leon@leongetter.com
Let’s build your business together!
