CREATING A THOUGHT LEADERSHIP PLATFORM: GAINING CREDIBILITY AND TRUST FROM YOUR TARGET AUDIENCE WITH E-BOOKS

LeonGettler.com - BUILDING TRUST AND CREDIBILITY

E-books are essential for business. There are many good reasons why businesses have copywriters producing e-books. E-books establish companies as thought leaders, they are excellent tools for lead generation, and they help increase brand awareness.   The business needs a writer to do that. Being a good thought leader is about being able to not…

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Attracting New Bookkeeping Clients: How a Blog Can Boost Your Bookkeeping Business

LeonGettler.com - ATTRACTING NEW BOOKKEEPING CLIENTS: HOW A BLOG CAN BOOST YOUR BOOKKEEPING BUSINESS

Bookkeepers need blogs because bookkeeping is a crucial part of accounting that needs understanding. Many small business owners overlook the importance of understanding their business’s financial situation and the necessary tax compliance and payment processes. That’s where bookkeepers can step in and educate their clients on how to maintain organized and automated financial records throughout…

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5 TIPS TO CREATE GREAT WEBSITES

LeonGettler.com - 5 TIPS TO CREATE GREAT WEBSITES

Your website is a 24/7 salesperson for your business. But what happens when your website isn’t converting into qualified leads? A lot of businesses goto agencies. Big mistake. The agency doesn’t know your industry, your customers, or what makes you unique. Your copywriter know your business and industry. It’s their job. They will help create…

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6  WAYS TO USE AI IN COPYWRITING

LeonGettler.com - 7 WAYS FOR ATTENTION-GETTING HEADLINES

Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. One is the capacity for AI to give wrong information and make mistakes. Google and Microsoft’s search engine chat bots published false information as truth, become confused, and in some cases allegedly acted erratically.  Open…

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7 WAYS FOR ATTENTION-GETTING HEADLINES

LeonGettler.com - 7 WAYS FOR ATTENTION-GETTING HEADLINES

Headlines and headings are a great way to get attention to your website, blog or newsletter. They are also solid ways to improve your SEO. They are signposts to help users and search engines read and understand text and make it easier for them to figure out what a post or page is about. Different…

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HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

LeonGettler.com - HOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE

Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…

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5 TIPS FOR WRITING BLOGS WITH SEO

Search Engine Optimisation or SEO is now critical for all blogs. SEO gets you picked up by Google. It’s not sexy and it doesn’t deliver instant results. But SEO is like going to the gym. Do it for a year and you’ll notice the difference for your blog. A client wanted a blog but he…

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