Posts Tagged ‘SEO’
CREATING A THOUGHT LEADERSHIP PLATFORM: GAINING CREDIBILITY AND TRUST FROM YOUR TARGET AUDIENCE WITH E-BOOKS
E-books are essential for business. There are many good reasons why businesses have copywriters producing e-books. E-books establish companies as thought leaders, they are excellent tools for lead generation, and they help increase brand awareness. The business needs a writer to do that. Being a good thought leader is about being able to not…
Read MoreCREATING A THOUGHT LEADERSHIP PLATFORM: EDITING AI COPY FOR MARKETING
A lot of businesses use AI but they have to know how to edit AI content to best fit their brand. AI does a great job automating certain aspects of business marketing like scheduling social media posts, generating catchy hashtags, research, brainstorming ideas etc. But these days, AI “writes” entire blogs and articles using information…
Read MoreATTRACTING NEW CLIENTS: USING SEO COPYWRITING TO BUILD WEBSITE TRAFFIC
THE CHALLENGE FOR WEBSITES IS TO CREATE CONTENT THAT RANKS WELL IN SEARCH ENGINES. With search engines scouring the internet for web pages, the content of the website should be fine-tuned to ever-changing algorithms. The copywriter does it for the client with SEO (Search Engine Optimisation) writing. What is SEO writing? Put simply, it is…
Read MoreENHANCING YOUR ONLINE BRAND: COPY FOR A CLIENT’S WEBSITE IS IMPORTANT
GOOD CONTENT ON A WEBSITE IS THE MOST EFFECTIVE WAY TO GET YOUR BRAND ACROSS IN THE DIGITAL SPACE. High quality writing should sell the client’s products and services and deliver useful information for customers that they can’t get anywhere else and have them contacting the client. The copywriter ensures the page layout is easy…
Read MoreAttracting New Bookkeeping Clients: How a Blog Can Boost Your Bookkeeping Business
Bookkeepers need blogs because bookkeeping is a crucial part of accounting that needs understanding. Many small business owners overlook the importance of understanding their business’s financial situation and the necessary tax compliance and payment processes. That’s where bookkeepers can step in and educate their clients on how to maintain organized and automated financial records throughout…
Read More5 TIPS TO CREATE GREAT WEBSITES
Your website is a 24/7 salesperson for your business. But what happens when your website isn’t converting into qualified leads? A lot of businesses goto agencies. Big mistake. The agency doesn’t know your industry, your customers, or what makes you unique. Your copywriter know your business and industry. It’s their job. They will help create…
Read More6 WAYS TO USE AI IN COPYWRITING
Artificial Intelligence (AI) is being used in digital marketing and copywriting in so many different ways. But there are risks. One is the capacity for AI to give wrong information and make mistakes. Google and Microsoft’s search engine chat bots published false information as truth, become confused, and in some cases allegedly acted erratically. Open…
Read More7 WAYS FOR ATTENTION-GETTING HEADLINES
Headlines and headings are a great way to get attention to your website, blog or newsletter. They are also solid ways to improve your SEO. They are signposts to help users and search engines read and understand text and make it easier for them to figure out what a post or page is about. Different…
Read MoreHOW TO GET MORE CLIENTS FOR YOUR FINANCIAL PLANNING WEBSITE
Financial planners don’t have time to write copy. They are more focused on delivering for their clients, or finding more of them. Financial planners have technical skills with unique industry knowledge to improve the wealth of their clients. They also have soft skills to attract new clients and retain the ones they already have. I…
Read More5 TIPS FOR WRITING BLOGS WITH SEO
Search Engine Optimisation or SEO is now critical for all blogs. SEO gets you picked up by Google. It’s not sexy and it doesn’t deliver instant results. But SEO is like going to the gym. Do it for a year and you’ll notice the difference for your blog. A client wanted a blog but he…
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