Posts Tagged ‘jargon’
5 WAYS TO SHOW THE POWER OF THE WRITTEN WORD
WORDS ARE IMPORTANT FOR CLIENTS. WORDS CREATE THEIR BRAND IDENTITY, THEIR WEBSITE COPY, THEIR NEWSLETTERS, THEIR BLOGS AND ALL OTHER COMMUNICATIONS. Get the wrong words, use the wrong tone, start shouting at people and you’ll lose customers. The right words will keep them. Words have a real power. They conjure up images. And some books…
Read MoreCUTTING OUT JARGON – IN SEVEN STEPS
In this high tech world, more people are speaking in jargon, or gibberish. Jargon can take different forms. It might be done with exclusive terms understandable by only a certain few. It might consist of buzz-words intended to impress in meetings or on documents and websites. Or it might take the form of euphemisms to…
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