Property investment companies benefit significantly from having a skilled copywriter edit their websites.
They need quality websites to build credibility and trust.
Given the significant financial commitment required for property investments, investors are more likely to engage with companies that convey transparency, expertise, and reliability online. The website can also become the ideal platform for sharing information. It can showcase investment opportunities and if has SEO and online visibility it can appear in search results for people looking for investment opportunities., It can also generate leads with calls to action.
However, a lot of property investment companies have problems writing copy for their websites. Which means more often than not, it doesn’t get done.
These companies often rely on external website developers to make changes, which can be slow and costly, especially for minor edits or updates that arise frequently. Also, many property investment websites require frequent updates for property listings, market trends, and investment insights, often with custom layouts or data integration. These can be tricky to manage without specific technical knowledge and like a lot of DIY exercises, writing without expertise can waste a lot of time.
Editing a property investment company’s website as a copywriter involves creating clear, trustworthy, and engaging copy that builds credibility while driving potential investors to take action.
Here’s a step-by-step guide:
1. Understand the Target Audience
A copywriter will identify who the investors are (e.g., new vs. seasoned investors, individual vs. institutional). They will tailor the tone and complexity to their needs and familiarity with the property market. The latest data, which comes from the Australian Taxation Office (ATO) in the from the 2020/2021 financial year reveals that 2,245,539 Australians are invested in property.
A copywriter will recognize if property investors are looking for high yields, long-term capital growth, or tax benefits, and highlight benefits that align with these goals.
2. Refine Key Pages with Blogs focused on Investor-Focused Content
A copywriter will ensure the home page focus on credibility and a high-level overview of benefits. They will ensure the about page will highlight the team’s experience, the company’s history, mission, and values. The services page will outline services with blogs detailing specific investor benefits.
The blogs provided by a copywriter will add educational content that aligns with investors’ questions and interests, such as guides on diversification or property management.
3. Create Clear Value Propositions
A copywriter will emphasize credibility by mentioning years in the business, industry certifications, testimonials, or any awards. They will encourage satisfied customers to share their experiences.
A copywriter will display authentic testimonials on the website.
4. Showcase Market Knowledge
A copywriter will also use data points, graphs, or case studies to underscore expertise, especially if they target seasoned investors.
5. Ensure SEO
A copywriter will use SEO keywords that prospective investors search for, like “property investment opportunities” or “real estate portfolio management.” It helps if a copywriter uses target and secondary SEO keywords in their title tag, meta description and body content.
Search algorithms are far more likely to rank original content in blogs that deliver new insights.
6. Optimize for Conversions
A copywriter ensures calls-to-action (CTAs) like “Book a Consultation,” “Request a Portfolio Review,” or “Download Our Guide” are prominent on each page. CTAs serve as signposts that guide website visitors towards action. Whether it’s making a purchase, subscribing to a newsletter, or requesting a quote, a clear and persuasive CTA can increase user engagement, improve conversions, and ultimately lead to business growth.
By understanding these challenges, property investment firms can better prepare to optimize their sites by hiring a dedicated copywriter who can work with the web manager.
Attention property investment firms!
Your website deserves the best—turn to Leon Gettler from GettlerInk.
He’s got the expertise and knowledge you need. Call 0411 745 193 or email leon@leongettler.com today. Don’t miss out!
