A copywriter creating a content strategy for property, investment and finance companies in 2025 will need a nuanced approach, one that incorporates emerging trends, changing technology and evolving needs of their clients.
The problem for these companies is that they just don’t have the time to do it. This is why they need a copywriter.
Here are the steps a copywriter needs to take to prepare the content strategy for 2025:
1. Understand the industry landscape.
The landscape for property, investment and finance companies will be changing in 2025. A copywriter will need to look economic and market trends like inflation and interest rates, housing market forecasts and global financial trends.
2. Technological changes
A copywriter will have to stay up to date with AI, blockchain, PropTech, fintech and automation. All these will change way property, investment and finance companies will communicate in 2025.
3. The Audience
Millennials and Gen Z will continue to be key audiences. A copywriter will know they will have certain views on ESG-focused investment and digital first platforms and property ownership, depending on whether they are first time buyers, renters and working remotely.
4. Packages
A copywriter can create packages with content that attracts potential customers eg homebuyers, investors, small businesses. These packages can have potential customers sign up for newsletters, e-books, website copy and consultations.
A copywriter can deliver packages that position property, investment and finance companies as thought leaders providing valuable insights, forecasts and market analyses through articles and white papers
A copywriter can also provide clients with packages that include blogs on topics like How to Invest in real estate in 2025, What are the big tax Issues in 2025, top property trends for Investment in 2025, podcasts on any of these trends and how the company is going, and newsletters with market updates, relevant articles, investment opportunities and advice on property and finance.
5. Measure performance and adjust strategy
As part of the content strategy for 2025, a copywriter can use tools like Google Analytics to monitor such metrics as the performance of channels versus competitors, device benchmarks showing how the site is performing on different devices, demographics and interest metrics showing the gender, age and interests of the audience, website traffic, conversion rates, engagement (shares, comments and likes), lead generation, sales inquiries and content views.
Struggling to craft the perfect content strategy for 2025?
Look no further! Leon Gettler, an experienced copywriter with a proven track record in diverse strategies, is here to help.
Contact Leon today at leon@leongettler.com or call 0411 745 193 to elevate your content game!
