December is a unique season in the accounting world.
That because it’s the perfect time for accountants to break the mould and connect with clients, colleagues, and teams through one of the oldest tools in human communication: stories.
The problem is accountants struggle to do it over Christmas when inboxes flood with generic “Season’s Greetings” emails. Also, non-accountants might find accounting abstract or technical. The profession rewards accuracy, compliance, and objectivity.
The opposite of storytelling which demands emotion, colour, and occasionally a bit of vulnerability. That can feel uncomfortable—or even unprofessional—without practice. Many accountants assume their day-to-day work isn’t exciting. And when they don’t know how to turn an experience into a story, you default to facts and bullet points.
That’s why they need a copywriter: their work is about building stories
Here are 5 reasons why accountants need the story telling skills of a copywriter at Christmas time:
1. A copywriter can help the accountant come up with a short anecdote—about a tricky audit that turned into a success, a funny budgeting mishap, or the moment they realised numbers really do help people.
With a story, accountants translate numbers into decisions — showing what matters and why. They also spot trends that signal opportunity or risk. And they simplify the complex so insights drive action. Most importantly, they tell a story of progress — forward or backwards.
2. With the help of a copywriter, the accountant can tell a story about rescuing a project, catching an error, or coaching a client through a tough financial patch.
With a copywriter, the accountant paints a vivid picture of their impact. A Christmas story shows how accountants play a critical role in navigating businesses’ financial challenges. When financial issues arise, a Christmas story show how accountants act as problem solvers, assessing the situation keenly and providing tailored solutions to address unique needs.
By conducting thorough financial analyses, accountants identify areas of concern and prioritise actions to improve a business’s financial health. A Christmas story shows clients that behind the spreadsheets is a real person they can trust.
3. A copywriter gives an accountant a Christmas story about how they helped a business owner breathe again after cash-flow panic.
This lands far better than bullet points about the accountant’s services. A Christmas story shows how the accountant helps unravel the complexities of cash flow management, providing clarity and solutions that are both practical and actionable. With a copywriter turning messy figures into clear insights, the Christmas story show how accountants play a crucial role in ensuring businesses stay on a steady financial footing.
At Christmas, when emotions are already heightened, these stories resonate even more and show clients that behind the spreadsheets is a real person they can trust.
4. Christmas is when many clients reflect on the past year – stories help them understand how the accountant contributed to it.
As the Christmas season approaches, it’s the perfect time to pause, reflect, and express gratitude for the year that’s passed. A story makes that possible. While the festive period is often associated with rest and celebration, it’s also an opportunity to reconnect with the business vision and set the stage for future success. Sharing small wins or “lessons learned” from the year with a story brings teams together. It reinforces purpose, fosters pride, and celebrates the human side of the work. A festive team meeting becomes instantly warmer and more engaging.
5. The festive season is the perfect time to celebrate clients.
A copywriter can craft short, gift-like stories about how a client overcame a challenge, achieved a milestone, or gained clarity thanks to good accounting. A copywriter can also do this by recording personalised video messages from team members, These messages express gratitude and well wishes for the festive season. A copywriter packages these videos so they feel like thoughtful holiday messages rather than sales pitches.
If you want to stand out this festive season with stories that feel human, memorable, and genuinely yours, let’s talk.
I help accounting firms turn everyday client wins, challenges, and insights into powerful Christmas communications that deepen relationships and spark engagement.
— and let’s turn your Christmas message into something your clients will actually feel.
Call me on 0411 745 193 or email leon@leongettler.com
