Finance professionals—accountants, mortgage brokers, bookkeepers, and financial advisors—are experts at numbers, compliance, and strategy.
But when it comes to marketing their services and crafting compelling content in their voice, many struggle.
The key reason why finance professionals struggle with using their voice to market their services is that writing takes time. Let’s be honest—their to-do list is already full. Between client meetings, compliance updates, and financial planning, finding time to write a blog, newsletter, or website copy is nearly impossible.
A professional copywriter takes this burden off their shoulders, ensuring their marketing stays consistent without eating into billable hours. Copywriters are much more efficient at writing and researching. Just like outsourcing plumbing to a plumber, outsourcing writing to a writer makes financial sense. For a modest investment, a copywriter will make a good ROI over months and years with good content.
Here are 4 more reasons why hiring a copywriter isn’t just helpful – it’s essential:
1.Finance professionals speak finance – their clients don’t.
Financial professionals are fluent in industry jargon, but clients aren’t. A copywriter translates complex concepts into clear, engaging content that resonates with theaudience. Instead of technical explanations, a copywriter crafts stories and solutions that show clients why the finance professional’s services matter.
A copywriter will produce written material that is both technically accurate and approachable for a non-expert readership. They research, interview and correct written material about the firm’s products, details of services and any relevant industry developments. These messages are often highly targeted for specific markets and demographics. Everything from blog posts to brochures to entire websites – their financial copywriter can does the trick.
2. Good Copywriting Isn’t Just About Writing
Effective content isn’t just about putting words on a page—it’s about persuasion, SEO, and strategy. A copywriter knows how to structure content for readability, optimize for search engines, and create calls to action that convert. Without this expertise, the content may not get the attention it deserves. Copywriting is the act of using persuasive and influential words in order to compel the audience to take a specific action.
From a marketing and sales perspective, a copywriter will:
- Grab the attention of the target audience.
- Hold their interest.
- Prove that the audience has an unfulfilled need.
- Motivate the audience to take action.
3. The Perfectionist Trap
Many finance professionals hesitate to publish content because they want it to be flawless. They overthink every word, leading to endless drafts and delays. Perfectionistic concerns have been linked to procrastination in some studies. The thought of having to turn in a perfect article or analysis can lead to stress and anxiety, and task avoidance is one way to deal with these emotions.
A copywriter helps avoid this paralysis by delivering polished, professional content on schedule, saving the finance professional time to build their business.
4. Consistency is Key
A sporadic blog post or occasional email won’t keep the finance professional top-of-mind with clients. A copywriter ensures a steady stream of content, building trust and credibility over time.
Many factors contribute to a brand’s success, but perhaps one of the most valuable is content consistency. From social media and blogging to responding to customer reviews and replying to emails, content needs to maintain a consistent voice, tone and style. A copywriter will provide that consistency.
Attention finance professionals!
Let’s Make Your Content Work for You
Tired of staring at a blank page? Are you spending too much time struggling to explain expertise in a way that connects with clients,
it’s time to bring in a copywriter. Let’s chat about how I can help you attract, educate, and convert more clients—without adding more to your plate. Particularly Leon Gettler. With a background as a business journalist, Leon understands every bit of your industry.
Contact Leon Gettler at GettlerInk on 0411 745 193 or leon@leongettler.com
