Real estate agents can write their own marketing copy—just like anyone can cut their own hair.
But should they? Probably not.
Truth be told, real estate agents have trouble doing their own marketing for a whole bunch of reasons.
First, off they don’t have time. Every agent is flat out between listing appointments, client meetings, and negotiations Marketing and writing are the last things an agent has time for.
Also, selling real estate and writing persuasive copy about real estate are two completely different skills.
Another point: effective marketing requires ongoing content—regular blog posts, newsletters, and social media updates. Most agents start strong. And then, they get too busy. Agents also run the risk of costly mistakes when they do their own marketing. A poorly written ad, email, or listing can turn clients away.
Here’s why hiring a professional copywriter makes sense for real estate agents who want to stand out, get leads, and close deals faster:
They Need to Stand Out in a Crowded Market
Every agent claims to be “passionate,” “dedicated,” and “client-focused.” One surefire way to stand out in an increasingly crowded field is to have a unique brand voice that tells prospects who the agent is and why they’re different. A copywriter helps craft that brand voice setting the agent apart.
They Need Persuasive, Lead-Generating Content
Listings are just one piece of the puzzle. A copywriter creates compelling website copy, email sequences, blogs, and social media content that attract and convert potential clients. Potential clients use multiple platforms when searching for real estate services. Some prefer Google searches, others engage with social media, and many still rely on email newsletters for updates. A copywriter knows that using a multi-channel strategy will ensure consistent visibility and build lead opportunities.
They Need to Build Trust and Authority
Here’s a fact: a well-written blog or newsletter can position an agent as the go-to expert in their market. This builds credibility and keeps them top-of-mind when clients are ready to buy or sell. The agent should think about their blog and newsletter from a copywriter as one and the same. Whenever they release a new blog, a newsletter from a copywriter promoting the blog should ALWAYS follow.
They Need to Sell Homes Faster
Great listing descriptions do more than describe a property—they sell it. A copywriter knows how to highlight features, create emotional appeal, and drive more inquiries. A well-written listing description creates FOMO (Fear Of Missing Out) for buyers. When a property is described with panache, it’s more likely to generate a steady stream of interested buyers. Best still, it might even create a bidding war.
They Need a Strong Online Presence
Google rewards fresh, high-quality content. SEO-optimized blog posts and website pages from a copywriter keep an agent visible in search results. Getting a good SEO strategy in place allows the agent to continue to rake in leads pretty passively. The best part is that using good SEO today can actually organically boost their online presence over time because their posts will continue to rise in search engine rankings.
To sum up, real estate agents might think they can write their own copy—but a professional copywriter will do it better, faster, and with greater impact.
Attention Real Estate Agents!
Struggling to stand out in a crowded market but don’t have the time?
Let an expert do the heavy lifting.
📢 Leon Gettler knows the real estate market inside out and crafts compelling copy that gets results.
📞 Call 0411 745 193 or 📧 email leon@leongettler.com today!
