A bookkeeper will need a copywriter to develop a 12-month content strategy.
Bookkeepers play a key tole for their clients. They typically focus on the technical and financial aspects of business, such as managing accounts, preparing financial statements, and ensuring compliance with tax regulations.
But bookkeepers have problems creating a 12-month content strategy. Their skill set is deeply rooted in numbers, accuracy, and analysis, but developing a comprehensive 12-month content strategy often requires a different skill set.
Let’s face it. Bookkeepers are not typically trained in marketing, business development, or strategic communication. They may not have the knowledge or tools to create an effective strategy that aligns with business growth. Also, bookkeepers are great at numbers but may lack the creative skills to develop content that resonates with target audiences. Also since their work is heavily transactional, bookkeepers are often focused on the present rather than the long-term picture. Now strategic planning requires a mindset shift from immediate tasks to long-term goals. Ask a bookkeeper to prioritize that and they’ll throw their hands up in the air.
Another point: bookkeepers may not be naturally inclined toward the creative processes involved in strategy development, like crafting compelling copy, identifying brand voice, or designing engaging campaigns. Finally there are those time constraints. The workload of a bookkeeper can be overwhelming, with little room for activities that don’t directly relate to managing finances.
The solution to the problems? Hire a copywriter who can develop a 12 month content strategy in the following ways to make you stand out in a crowded marketplace:
1. Consitent Communication
A 12-month content strategy often includes communication pieces like marketing plans, client communication strategies, or internal content for motivating the team. A copywriter ensures that the messaging is consistent and aligned with the bookkeeper’s financial goals.
Content marketing sets the bookkeeping business up for success by positioning the brand with authority. The bookkeeping firm become an expert resource to potential customers through content marketing, ultimately impacting the bookkeeping business’s long-term growth. All provided by a copywriter.
2. Branding and Voice
A copywriter will help define a bookkeeper’s voice and tone, which is important for a strategy that involves promoting the bookkeeper’s services to potential clients.
They can create copy that aligns with the bookkeeper’s brand, whether it’s professional, approachable, or authoritative. The tone of voice is a reflection of who the bookkeeper is.
3. Marketing and Positioning
A well-rounded strategy often includes client acquisition, retention plans, or identifying new market opportunities. A copywriter can help create marketing campaigns and positioning statements that will help the bookkeeper stand out in a competitive industry.
In the digital age, online presence is more than just a recommendation; it’s essential for continuous growth and longevity. For bookkeepers looking to attract new clients, leveraging digital marketing strategies through a copywriter can be their most powerful tool.
4. Time Management and Specialization
A copywriter specializes in turning ideas into action plans that can be executed and evaluated over time, which can be crucial for the success of a long-term strategy.
5. Focus on Client Needs
A copywriter can help a bookkeeper create content that addresses client pain points, educates clients, and highlights the bookkeeper’s unique value proposition in a way that resonates with potential customers. This can be done with newsletters, blogs, LinkedIn posts, social media and website content.
In conclusion, while a bookkeeper is essential for managing finances and ensuring business compliance, a copywriter can bridge the gap when it comes to creating a 12-month strategy that incorporates branding, communication, and marketing efforts that will help grow the business. Together, they can ensure the strategy is both financially sound and engaging for clients.
Attention Bookkeepers!
Are you struggling to find the time and skills to develop a content strategy for 2025?
Look no further than Leon Gettler, an experienced business writer who specializes in bookkeeping and accounting.
Contact him today:
- 📞 Phone: 0411 745 193
- 📧 Email: leon@leongettler.com
