A copywriter can play a crucial role in helping bookkeepers craft a strong content strategy for 2025.
Bookkeepers are swamped with client work, leaving little time to develop a content strategy. But in 2025, creating clear, engaging content is key to growing your business—without drowning in jargon.
That’s where a skilled copywriter steps in, saving you time and helping you craft a strategy that resonates with clients and drives results. It’s a smart investment that pays off in both time and business growth.
Here’s the 7 steps a copywriter uses to help a bookkeeper with their content strategy:
- Understanding the Audience
A skilled copywriter can research and define the ideal audience for bookkeeping services—whether they’re small business owners, freelancers, or mid-sized companies—and tailor content accordingly. With input from the bookkeeper. Researching audiences to understand the content topics and formats they are most likely to engage with is critical in a content creation strategy. In addition to creating content, a copywriter will focus on how to distribute it and how to measure its effectiveness, including the revenue it brings in.
- Developing a Content Plan
A content calendar makes the bookkeeper’s website relevant by helping the bookkeeper plan, organize and publish examples of their expertise on a consistent basis When developing an effective calendar, it is helpful to keep these steps in mind. A copywriter can create a structured content calendar that includes:
- Blog posts (e.g., tax tips, cash flow management, common bookkeeping mistakes)
- Social media posts (educational snippets, client testimonials, industry news)
- Email newsletters (updates, promotions, financial planning insights)
- Lead magnets (guides, checklists, eBooks
- Writing Engaging and SEO-Friendly Content
Copywriters can craft high-quality, keyword-optimized content that attracts traffic and builds authority. SEO copywriting is more than just stuffing an article full of targeted keywords and phrases. It’s about writing for people and search engines not just one or the other. That means writing content that:
- Solves a particular problem or answers a question
- Appeals to the end user (customers, clients, prospects, readers, etc.)
This includes:
- Informative blogs to boost SEO
- Persuasive website copy to convert visitors into clients
- Clear, concise messaging for social media
- Establishing Thought Leadership
By ghostwriting LinkedIn articles, guest posts, or case studies, a copywriter can position a bookkeeper as an industry expert. LinkedIn ghostwriting is when a professional writer creates compelling content to build the bookkeeper’s LinkedIn presence. A professional ghostwriter understands how to craft posts that encourage engagement, expand the bookkeeper’s reach, and builds their online presence. Just like actors have stunt doubles, bookkeepers on LinkedIn often have ghostwriters crafting high-performing content for them.
- Creating Client-Centric Messaging
Bookkeepers often use industry jargon that might confuse potential clients. Complex concepts like investment strategies, tax efficiency, and retirement planning are often confusing to clients. Managing money may be a daunting topic for a lot of people. As a result, when advising customers, a bookkeeper’s skilled copywriter just has to simplify these complicated ideas. When writing copy, a copywriter steers clear of technical financial terms and instead focuses on making the content appealing and relevant to the target audience. . A copywriter ensures that the financial information is understood by readers!
- Adapting to Industry Trends
A copywriter can keep content relevant by incorporating trends like automation in bookkeeping, AI-driven accounting tools, and regulatory updates.
- Repurposing Content for Maximum Reach
Instead of creating new content from scratch, a copywriter can repurpose blog posts into LinkedIn articles, social media posts, infographics, or email content. Repurposing content isn’t just about recycling old material to save time. It’s about reaching new audiences, reinforcing the bookkeeper’s message, and breathing new life into valuable content. When you repurpose content, you:
- Increase Visibility: Different formats and platforms mean reaching different segments of your audience.
- Save Time and Resources: Creating new content from scratch can be time-consuming and resource-intensive. Repurposing allows the bookkeeper to leverage existing content efficiently.
- Reinforce The Message: Repeated exposure to the bookkeeper’s message across various formats can help reinforce key points with your audience.
- Boost SEO: More content in various formats can contribute to improved search engine rankings.
Attention bookkeepers!
Looking for a winning content strategy for 2025?
Turn to Leon Gettler, an experienced copywriter specializing in the financial sector. His expertise is exactly what bookkeepers need to stand out.
📩 Email: leon@leongettler.com
📞 Call: 0411 745 193
