A CEO of a property finance company needs a copywriter to ghost wrote for them.
It can be anything from articles for LinkedIn, to blogs and opinion pieces for publication, or white papers. It just needs to be in their voice.
But the CEO has a problem doing their own writing. They just don’t have time. Let’s face it, running a property finance company take a lot of time, planning and commitment.
So they will engage the copywriter to write copy in their name.
Ghostwriting for a property finance company’s CEO can be an intriguing blend of technical know-how and persuasive communication.
Here’s a cheat sheet:
Know the CEO’s Voice
The first thing a copywriter needs to do is to know the demographics and needs of the target audience. Planning is the key to successful investing. Creating a plan will help the target audience find investments that fit their investing time frame and risk tolerance, to help them reach their financial goals sooner.
A copywriter needs to get to know the CEO and mimic their tone, whether formal, conversational or something in between. That will take time and a scoping session. It’s important to capture the essence of the client, but part of a copywriter’s job is to “create” that voice in collaboration with the client.
A copywriter should also understand their vision. What key messages do they want to convey? A good ghostwriter doesn’t just hear what the client says, they understand what the client means. This is much deeper than jotting down stories. It takes getting to know each other, really understanding what the client is trying to achieve and truly grasping the spirit and intention behind that goal. That connection doesn’t happen overnight.
It takes an openness and vulnerability between both parties, a willingness to ask questions and be wrong. And with the best projects, it takes starting from similar grounds. And it takes time and patience.
Technical Proficiency
In today’s fast-paced and increasingly digital business landscape, clear and engaging communication has become more important than ever.
Content Strategy
When ghost writing, a copywriter needs to align with the company’s branding and balance between articles, op-eds, and internal communications.
The copywriter can do this with the CEO’s personality, tone and language, Consistency is key. When the messaging is consistent, it strengthens the CEO’s brand identity and simultaneously cultivates internal and external brand ambassadors.
Authenticity
A copywriter needs to ensure the CEO’s voice and ideas come through genuinely. The goal of any ghost writer is to make the CEO shine while seamlessly blending a copywriter’s own writing finesse.
Are you a CEO, looking for a ghostwriter who truly understands your vision?
Partner with Leon Gettler—a seasoned, published writer who will bring your unique voice to life.
Call 0411 745 193 or email leon@leongettler.com to get started!
