A copywriter can provide a strong return on investment (ROI) for a bookkeeper by effectively marketing their services and attracting new clients by doing blogs.
Why can’t bookkeepers do their own blogs? They have a few problems that stop them doing this.
Writing blogs however, requires creativity, persuasive language, and an understanding of audience psychology. It’s a skill that might not come naturally to your average bookkeeper. Secondly there are time constraints. Bookkeeping is time-consuming. Let’s face it. Balancing core responsibilities with writing compelling copy can be overwhelming. Many bookkeepers may not have the time to invest in learning or refining blog writing skills.
This is why the smart bookkeeper, some whom can earn up to $1500-$2000 a month per client, will outsource this bit of marketing and brand building to a copywriter who will charge a few hundred bucks per blog to attract many clients.
Here are some ways this can be achieved:
1. Website Copy: Well-crafted website content with blogs can highlight the bookkeeper’s expertise, services, and value proposition.
For bookkeepers, it’s a space to showcase expertise, attract clients and offer services efficiently, Blogs with SEO-optimized copy attract organic traffic and convert visitors into leads, attracting more clients and building revenue.
2. Email Marketing Campaigns: Copywriting for targeted email campaigns using blogs can nurture leads and up-sell services.
That will help bookkeepers stay top-of-mind and close more deals for more clients. Email campaigns are not only cost-effective but also measurable, providing a high return on investment when executed effectively.
3. Social Media Content: Regular social media posts with a clear value proposition, tips, or success stories can drive engagement and inquiries. A well-executed social media strategy focused on blogs builds a bookkeeper’s online presence and trustworthiness.
What is it really like running an accounting and bookkeeping business? A copywriter can write blogs that share the bookkeeper’s daily work routine. That will also help to humanise the bookkeeper’s brand for clients and show them the bookkeeper is more than just a number cruncher.
4. Blogging: Writing informative blog posts about tax tips, financial management, and other bookkeeping-related topics positions the bookkeeper as a thought leader. This brings in traffic through SEO and educates potential clients, making them more likely to hire.
Regularly publishing high-quality content on a blog helps bookkeeper build credibility and trust with potential clients. When people see that a bookkeeper is knowledgeable and helpful, they are more likely to trust them with their financial matters.
By improving these areas through blogs, a copywriter helps a bookkeeper attract and retain more clients, demonstrating clear ROI through increased revenue and business growth.
Attention Bookkeepers!
Are you looking to attract more clients with effective communication with blogs but lack the time or marketing expertise?
We have the perfect solution. Turn to Leon Gettler at GettlerInk, a seasoned copywriter with in-depth knowledge of the bookkeeping and accounting industries. He’s an expert in blogging.
Get in touch today!
📞 Call: 0411 745 193
📧 Email: leon@leongettler.com
Let’s grow your business together!
