Accountants have a problem. They want to grow their business but getting new clients, especially good ones, isn’t easy.
This is especially so in a national market when they’re not only competing with local firms but ones from all over the country who can find clients via the Internet.
Most accountants struggle to find the right words to convey all their firm is capable of. This is why they need copywriters who can create web copy that grabs and keeps their readers’ attention.
A copywriter can do all that in many ways:
First, it’s important for accountants to have a good website. A website and online presence is not just important. It’s an absolute necessity in this digital age when new-age users search for everything on the Internet, from buying groceries to finding jobs Everything now is available online.
Let’s say that a potential customer does not know about the accountant because he/she is in a distant location or has just started looking for one. He/she will get all the required information from the website itself. But if the website is confusing, vague and unclear, they will look somewhere else.
A copywriter can make sure the website will attract customers by having bios for the firm’s leadership so potential clients can know who they’ll meet with and why they’re qualified, list all the firm’s services and explain what sets their firm apart, whether that’s experience, specialties, their commitment to customer service, or pricing. The copywriter will also make the contact page easy to find, by including a simple form or similar way for clients to reach out.
Now it goes without saying that clear and effective communication is crucial in the world of accounting. Accountants have to deal with intricate data and financial details daily. For many, conveying this information in a way that’s easy to understand can be a challenge. This is where a skilled copywriter who understands financials and the accounting sector comes in. A good copywriter can turn complex accounting jargon into simple, engaging content and helps clients understand the value of the firm’s services.
A copywriter can also ensure the accounting firm is top of the search results by having keywords for Search Engine Optimization (SEO). SEO is the process of maximizing the number of visitors to the firm’s website by ensuring that the site appears high on the list of results returned by a search engine. It’s important to have a copywriter familiar with tax and accounting as they’ll bring more knowledge of keywords and trends specific to the profession on to the website. The objective is to be as high on the Google rankings list as possible.
A copywriter can also do a regular blog so that the accounting firm can become a “thought leader” and showcase the knowledge and insight of their partners and staff. A blog can also improve search engine ranking, distinguish the firm and the website from competitors who don’t blog, reinforce their expertise for current clients in specific topics to attract new clients, direct more web traffic to their website which could lead to more media inquiries and PR. A good blog will draw more clients when they are ready to change to someone new.
Email newsletters from a copywriter will remind current customers of all the services being offered them, the latest news on tax and accounting issues. They can also include customer testimonials and/ or customer stories. This will remind prospective clients of the value the firm can bring them. For sure, the firm might have great content and service information on their website. But if it doesn’t deliver this information directly to their audience’s inbox, they’re missing opportunities to connect with them. The newsletters need to be frequent. They should be monthly or weekly.
Attention accountants! Are you struggling to find the right words to market your firm and attract and retain clients?
Look no further than Leon Gettler. I am a skilled copywriter who understands the nuances of accounting and bookkeeping. Whether you need compelling website content, engaging newsletters, great blogs or persuasive marketing materials, Leon can help you communicate effectively with your audience.
Contact him today at 0411 745 193 or email me at leon@leongettler.com.
