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Hi, I am Leon Gettler, a corporate comms copywriter specialising in brand building for real estate agents, mortgage brokers, property finance companies, accountants, bookkeepers and financial planners. I build their brands with blogs, newsletters, ads and website copy by telling their stories. Every company has a story. I also focus on their target markets, the pain points of their customers and how they can solve their customers’ problems.

If you need me to build your brand, contact me on 0411 745 193 or email me at leon@leongettler.com.

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Take a look at this map. It shows areas in Europe with strong nationalist tendencies. Some have active separatist movements, others are demanding increased autonomy but not independence

In many of these regions, secessionist movements may be favored by a minority of the population. In all these regions, there is some degree of national consciousness that is dissonant with the current boundaries of Europe’s nation-states.

What does this mean for the future of Europe?

It shows that the European Union is a flawed institution. Its members could never decide what they wanted it to be.

The EU is not quite a sovereign entity. But it claims more authority than a free trade agreement because European nation-states gave up some of their sovereignty to Brussels… but not all of it. So when serious issues arose (such as the 2008 financial crisis or the influx of Syrian and other refugees), EU member states went back to solving problems the way they did before the EU. Instead of “one for all and all for one,” it was “to each their own, but you still have to buy German products.”

Brexit shook the foundations of the EU in 2016. And in 2017, we will have elections in France and Germany and domestic instability in Italy shaking the EU foundations. But Brexit also opened the doors to a deeper question: How will national self-determination be defined in the 21st century? Not all of Europe’s nation-states are on stable ground. The most important consequences of Brexit may end up being its impact on the political future of the United Kingdom. And in Spain, Catalonia already claims it will hold an independence referendum this year.

Brussels, meanwhile, keeps trying to speak with one voice. But the European Union, if it still exists, is going to look very different five years from now.