NEWSLETTERS ARE A GREAT WAY TO KEEP IN TOUCH WITH CLIENTS AND BUILD PROSPECTS.
The goal of newsletters is usually to nurture the relationship and get your audience to take a call to action.
The people on your database will be self-selected so they’ll want to hear from you. That can be done by email. But if you want to attract clients, put the newsletter on your website and promote it with social media. It can be emailed to your clients.
A number of clients are now asking me to do newsletters.
HERE ARE 5 WAYS I CREATE NEWSLETTERS:
1. Find a great subject
What I do is identify the pain points of the audience where I show them how my client’s services and products can solve their problems.
2. Use a great headline
There is no point having a headline like September Newsletter. I need a headline that gets people’s attention. People get so many newsletters these days so I always make sure they will read this one. To do that, I use a great headline that says READ ME NOW. There are some basic rules for headlines. The language is meant to be short and sharp. Great headlines are a summary that’s spot on and have a tight verbal economy. The best headlines work quickly and efficiently.
3. Be concise and to the point.
Each news item should be no longer than two or three short sentences. Each item needs a link to more information. There are a few steps to keep newsletters short and sharp. I use succinct information and I have subheadings to divide up the text. I also utilize bullet points to break up paragraphs.
4. Use links
I use links for two reasons. First, when it goes on my client’s website, it helps with SEO. Secondly, it makes it easier for readers to follow and to share content. This makes the newsletter more effective when it’s shared on Facebook, Twitter or LinkedIn because it facilitates the verification of the return on investment (ROI) on social media use.
5. Have a great call to action
I always make sure the call to action is effective because it creates a sense of urgency and encourages potential new customers to stay engaged.
If you need help with newsletters, contact me at leon@leongettler.com or phone 0411 745 193
Leave a Reply