Real estate agent know that staying in touch with their audience and keeping listings front and centre is critical.
But let’s be honest—writing newsletters and crafting compelling ads is time-consuming.
Most agents don’t have the time, patience, or expertise to do it themselves. And with agents averaging about $16,000 per sale, hiring a professional copywriter to drive those sales and provide a solution not only saves time but delivers a solid return on investment (ROI).
Here’s 5 Great Ways Copywriting Closes More Deals:
1. Consistent Communication Builds Trust
The agent’s database is one of their most valuable assets, but if they’re not communicating regularly, they’re missing out on opportunities.
A well-crafted newsletter ensures they stay top-of-mind with past clients, prospects, and referral partners. A copywriter ensures these newsletters are engaging, relevant, and professional. A copywriter helps the agent build trust and credibility over time.
By consistently delivering valuable content directly to subscribers’ inboxes, agents remain visible and memorable, increasing the likelihood that recipients will think of them when it comes time to buy or sell property.
2. Better Ad Copy = More Leads
Let’s face it: bland, generic real estate ads don’t convert.
A skilled copywriter crafts compelling property descriptions and ad copy that capture attention and drive inquiries. Whether it’s for social media, property portals, or print ads, the right words make a significant difference in generating leads.
A well-crafted ad can captivate potential buyers and drive sales. A copywriter can create compelling real estate ad copy
3. Saves You Hours Every Week
Time is money in real estate. Every hour spent trying to write an ad or newsletter is an hour the agents is not out there closing deals.
By outsourcing to a copywriter, they free up valuable time to focus on selling properties, networking, and servicing clients. Agents don’t want to miss out on something big, but more and more, real estate has become 24/7.
4. Higher Engagement & Response Rates
Well-written content is more engaging.
Whether it’s an email newsletter, a blog, or a social media post, compelling copy encourages readers to take action—whether that’s booking an appraisal, calling for a consultation, or clicking on a listing.
Whether the copywriter is producing website copy, sending email newsletters, social media posts, physical mailers, or a combination, they master the psychology of engagement to turn prospects into clients and keep the business growing.
5. Improved Brand Perception
Marketing materials reflect the agent’s brand. Sloppy, inconsistent, or unprofessional content can harm their reputation. A copywriter ensures their messaging is polished, strategic, and aligned with their brand’s voice, making them stand out in a crowded market. Countless drafts go into a single piece of copy to make sure it’s as effective as possible and resonates with the brand’s voice.
The Bottom Line
Hiring a copywriter isn’t an expense—it’s an investment. The right words bring in leads, build relationships, and position the agent as a trusted authority in their market. Instead of struggling to do it themselves, a professional will handle the writing while the agent focus on what they do best—selling homes and earning thousands of dollars.
Attention Real Estate Agents!
Struggling to sell your brand and land lucrative sales?
You need expert newsletters and ad copy that get results.
Here’s the solution: Hire Leon Gettler—a seasoned copywriter specializing in property and finance.
📞 Call: 0411 745 193
📧 Email: leon@leongettler.com
