Leon presents a detailed overview of his copywriting and conversion strategy services, emphasizing his ability to generate inbound leads and convert them into clients for businesses.
He shared case studies from various industries, including property development, accounting, and real estate, demonstrating how he creates authoritative content that drives qualified inquiries. Leon highlighted his background as a business journalist and his expertise in conducting interviews and creating engaging content.
He also discussed his podcast, Talking Business, which has a global audience and helps businesses position their executives as experts. Throughout the presentation, Leon stressed the importance of turning expertise into clients and encouraged BNI members to refer potential clients to him if they need help generating leads and converting them into sales.
Conversion Strategy for Lead Capture
Leon Gettler, a copywriter from the BNI Business Decision Makers chapter, presented on his role as a conversion strategist. He emphasized that his job involves creating safety nets to capture leads who might otherwise vanish, rather than just writing content. Leon explained that while others might hire copywriters for their voice, he focuses on finding profit and turning potential customers into actual clients throughstrategic lead generation and follow-up processes.
SEO Lead Generation Strategies
Leon explained his approach to generating inbound leads using search intent, calls to action, lead magnets, and SEO. He described how websites can convert interest into inquiries through articles, blogs, and podcasts that build authority and trust. Leon shared a case study of working with a property developer, where he creates content around medical industry trends and positions the client as an expert, resulting in qualified inquiries through SEO and social channels.
Content Creation and Business Insights
Leon explained his content creation process, which involves turning medical industry trends into expert-positioning articles and accounting trends into insightful blogs with clear calls to action. He emphasized his background as a former business journalist and his focus on research accuracy, noting that his content not only informs but also drives qualified inquiries and leads. Additionally, Leon mentioned his weekly podcast for Talking Business, where he interviews global business people and summarizes the week’s news in 30 minutes.
Podcast Growth and Lead Generation
Leon discusses his podcast, which has been running for nine years and has a growing global audience of 31,538. He uses the podcast to generate leads for businesses by positioning their executives as experts through interviews. Leon also works as a conversion strategist, focusing on post-lead generation to increase trust, engagement, and conversion rates for businesses.
Lead Generation Expertise Overview
Leon explained his expertise in generating and converting leads for businesses, emphasizing his ability to create targeted follower emails, lead magnets, and qualified opportunities. He highlighted his background in journalism and his experience interviewing prominent figures, which has equipped him with the skills to ask the right questions and extract meaningful insights for his clients. Leon expressed his desire for referrals from P&I members and BNI members, particularly targeting real estate agents, mortgage brokers, architects, accountants, bookkeepers, and financial planners as his ideal clients. He concluded by encouraging P&I members to reach out to him for lead generation services.
I’m Leon Gettler, the brand architect for agents who want more than transactions—they want transformation. Let’s craft the story, voice, and strategy that makes your brand unforgettable.
Call me today on 0411 745 193 or 
Email me at leon@leongettler.com
