Australian property conveyancers need to communicate with clients clearly.
But conveyancers have a number of problems communicating with clients.
These include chain breaks – eg a party failing to fulfill their obligations, causing the entire chain to collapse – with a lack of clear communication and realistic deadlines. Much of this could be due to inexperience. More often than not, however, the conveyancer just doesn’t have the time to communicate with all clients. They are just flat out doing other things like doing all the complicated paper work which includes stuff like title searches and preparing contracts of sale.
An Australian property conveyancer can significantly benefit from hiring a copywriter for several reasons:
1. Simplifying Legal Jargon: Conveyancing involves complex legal processes, which can be confusing for clients. Legal jargon can be intimidating for clients who are not familiar with the intricacies of conveyancing and property law.
The copywriter will present information or complex terms in simple language. A copywriter can translate this jargon into clear, easy-to-understand language, helping clients feel informed and confident.
2. Engaging Website Content: A strong online presence is crucial. A copywriter can create engaging website content. The conveyancer’s website will often be the first place people go to. The copywriter will design questions and problems the conveyancer solves for clients.
The copywriter will also include a brief bio on the website stating the conveyancer’s qualifications and experience, including any awards they’ve won. The copywriter also needs to ensure the website is optimised for mobile to make it easier for clients to find you the conveyancer on the go and add links to their LinkedIn, Facebook and X (formerly Twitter).
3. SEO Optimization: For SEO, the copywriter can regularly update the conveyancer’s website with interesting, relevant content. This should include content about why people use conveyancers and interesting articles about buying and selling a property, stuff people search for on the Internet.
The focus should be on keywords. The copywriter should also keep a blog for the conveyancer, making the website easy to navigate, sprinkle it with appropriate keywords.
For the latter, the copywriter will include specific local search terms – for example, ‘conveyancer brunswick’ rather than ‘conveyancer melbourne’. This will help to attract local web traffic and customers.
4. Time Efficiency. By outsourcing writing tasks to a copywriter, conveyancers can focus on their core responsibilities. This will free up their time to manage the legal aspects of property transactions, knowing that their communication and marketing are in expert hands.
By investing in a skilled copywriter, an Australian property conveyancer can enhance their communication, marketing, and client satisfaction, ultimately leading to business growth and success.
Attention Conveyancers! Do you need to free up your time to focus on your business and make more money?
Outsource your copywriting to Leon Gettler at GettlerInk. He has the experience and understands your industry. Contact him at 0411 745 193 or leon@leongettler.com.
