The bookkeeper’s website will be the first point of contact for potential clients.
This means that the web presentation of their bookkeeping services becomes a crucial tool in establishing professional credibility.
Visitors should immediately understand what services they offer when they land on their website. But bookkeeper’s have a problem creating a credible website. They don’t have the time to create one. Even if they outsource it to a web developer, they will need a copywriter to create the words to create a strong brand identity, differentiating the firm from competitors and creating a memorable brand image.
The copywriter will fix this problem in different ways:
1. Present a Professional Image: A copywriter understands how to translate the bookkeeper’s skills and services into clear, concise, and compelling content that resonates with their target audience.
Before the copywriter writes anything, they will need to understand the bookkeeper’s clients. Are they small business owners, freelancers, or large corporations? The copywriter will tailor the message to address their specific needs and pain points.
In addition to listing the features of the bookkeeper’s services (e.g., monthly reports, tax preparation. training clients to use software like Xero). The copy should also focus on the benefits (e.g., peace of mind, saving time, financial clarity).
2. Build Trust: The right words can establish credibility and trust.
A copywriter will help the bookkeeper articulate their expertise, showcase testimonials, and highlight the benefits of working with the bookkeeper. People trust what they can see.
The bookkeeper and copywriter inspire trust when they talk openly about they intentions, values, and goals.
3. Improve Visibility: With a focus on SEO, a copywriter ensures the website ranks well in search engine results, attracting more visitors and potential clients.
SEO copywriting involves producing content that caters for both human readers and search engine algorithms. This means focusing on key words and crafting content that ranks well on Google, while still being engaging for people to read.
The copywriter will create high quality content on the bookkeeper’s website to attract search traffic. Over time, Google will start noticing that the website produces content that people want to read and share. As a result, it will prioritise the website in the search engine listing.
4. Save Time: The bookkeeper is busy managing clients’ books.
A copywriter can handle the content creation, allowing them to focus on what they do best. Running a business is time-consuming. And it’s easy to go months or years without updating content. So, if the bookkeeper has to drop what they’re doing to work on their business copy, hiring a copywriter will save them time.
Now, investing in a copywriter to write for them might feel like a needless expense, especially during a cost-of-living crisis but if they haven’t updated their website in yonks and their marketing is a bit stagnant, with no blogs or newsletters or white papers, a copywriter can help the bookkeeper reach people who want to throw their cash at them. That’s the copywriter’s ROI.
5. Stand Out in a Competitive Market: A well-crafted website sets the bookkeeper apart from the competition, clearly defining what makes their services unique and why clients should choose them.
In this digital age, a bookkeeper’s firm’s website is often the first point of contact with potential clients. It’s a platform that can establish credibility, showcase expertise, and build trust. The copywriter will take fundamental steps to creating a website that resonates with the target audience and effectively communicates the brand.
6. Client testimonials: This is where the power of the client testimonial kicks in.
A quote or recommendation from customers provides ‘social proof‘ of the bookkeeper’s service and a testimonial prominently displayed on the website can make a huge difference.
The choice of words in the CTAs matters immensely, especially when the bookkeeper wants to reach their target audience. The copywriter will use power words that are clear, concise and compelling can significantly increase the click-through rates.
Hiring a copywriter isn’t just about having well-written content—it’s about building a strong, credible online presence that drives business growth.
Attention bookkeepers!
Are you looking to attract and retain more customers?
A great website is essential, and you need a skilled copywriter who understands your industry to make it happen. Look no further than Leon Gettler. As a seasoned business and finance journalist, Leon knows the ins and outs of bookkeeping and can craft the perfect copy for your website.
Contact Leon today: 📞 0411 745 193 📧 leon@leongettler.com
Don’t miss out on the opportunity to elevate your business with expert copywriting!
