Are you a fintech looking to increase your brand?
These days brand and marketing is perhaps even more important than revenue.
Let’s say the fintech’s main line of business might be to detect fraud allowing them to build a global company. Now, the copywriter’s purpose in writing about their brand is not to get page-views. It’s to build their brand to attract customers. That is the copywriter’s solution to increase awareness about fintech’s brand so that they can build their business.
The first thing the copywriter should do when working with the fintech is to follow one simple rule: explore the brand, find out about it. Through interviews with executives, the copywriter will identify the fintech’s ground-breaking products that have been shaking things up in the traditional banking sector. They have introduced fresh, digital-only fraud detection solutions that boast a unique look and feel unlike anything anyone has seen before.
The key behind this is to understand the pain points of fraud in the banking sector and how it was getting worse. Deloitte has found that the exponential pace of new technologies, and the confluence of multiple trends, are influencing how banks operate and serve customer needs. The impact of generative AI, industry convergence, embedded finance, open data, digitization of money, decarbonization, digital identity, and fraud has grown this year.
The copywriter will also examine the fintech’s unique ways of detecting fraud. Part of this involved running their global banking fraud detection data through artificial intelligence. I showed how by leveraging AI, the fintech firm analysed vast datasets to identify and prevent fraud efficiently, shifting from reactive to proactive measures. This strategic adoption not only protected customers but also secured the integrity of financial transactions, showcasing a commitment to innovation and data safety in the financial sector. The data provided by customers was put right through the AI network so it was constantly up to date.
Another innovation was tokenisation and geolocation. Preventing credit card fraud is a significant goal for financial institutions. Tokenisation is a process of replacing credit card numbers with randomly generated numbers impossible to trace back. Geolocation matches a cardholder’s mobile phone location with the location of a transaction, offering one more data point when accepting or declining a transaction. It may work in conjunction with other tools, such as sending the consumer a unique passcode on their mobile to confirm that they are initiating the transaction.
Unlock your financial service brand’s potential!
As a seasoned financial services writer, Leon Gettler brings decades of expertise to the table. Contact him today at 0411 745 193 or via email at leon@leongettler.com.
