Many real estate agents heavily lean on AI and ChatGPT for their communications.
These methods can be easily recognized as automated. Employing AI conveys a sense of disregard for clients’ needs.
While AI and ChatGPT tools undoubtedly offer efficiency and convenience in communication, they can indeed lack the personal touch that clients often appreciate in real estate dealings. One real estate agent told me last week she didn’t need my services because they used AI. I told her Chat GPT was impersonal and I was better because, unlike AI, I could talk to her clients and make it personal. She agreed but that was her firm’s policy. It’s a policy that’s likely to fail! In 12 months’ time, all real estate newsletters, brochures, blogs and listings that were created through AI will look the same. A skilled copywriter with expertise in business writing and a deep understanding of real estate financials knows how to create personalised messages that stand out and differentiate the real estate agent from the crowd. The human copywriter is not mechanical like Chat GPT and will give the real estate agent a distinct advantage over all their AI-using competitors.
A good copywriter can offer several advantages over automated methods:
- Personalization: A skilled copywriter can tailor communications to each client’s specific needs and preferences, crafting messages that resonate on a personal level. This personal touch without AI can help build rapport and trust between the agent and the client, enhancing the overall client experience. When readers sense that personal connection, they’re more likely to engage, react, and remember the content. They’re not just consuming words created by ChatGPT. They’re connecting with ideas, emotions, and experiences created by the copywriter. This fosters trust and loyalty. It’s something the wordsmithing of ChatGPT can’t deliver.
- Emotional Connection: Effective copywriting has the power to evoke emotions and create a sense of connection with the audience. By carefully choosing words and crafting compelling narratives, a copywriter can engage clients on an emotional level, making them feel understood and valued. This level of collaboration and storytelling required for real estate agents can’t be done by AI. The skilled copywriter builds emotion into words by crafting unique stories that express the agent’s marketing messages in a clear and concise way, something AI can’t do.
- Clarity and Precision: Real estate transactions often involve complex financial and legal terminology. The real estate industry is highly competitive, and agents need to ensure that they are communicating effectively with their clients to build trust, establish credibility, and close deals. A skilled copywriter simplifies this language and conveys information clearly and accurately, ensuring that clients fully understand the details of their transactions. This will instill confidence in clients. AI can’t do that.
- Brand Representation: A copywriter can help shape the agent’s brand voice and tone, ensuring consistency across all communications and make them stand out from competitors. As opposed to Chat GPT, the skilled copywriter will understand the real estate agent’s brand . Establishing a real estate brand means effectively and consistently communicating a message over time to create the desired response from the target audience. The copywriter will define the agent’s brand by focusing on elements such as core demographics, niches in the market, competition, the personalities of the agents working for the firm, the firm’s values and the area it service. You can’t do that with AI. Once established, the brand should be consistently delivered across everything the real estate agency does, from home signs and print materials to emails and phone calls.
- Flexibility and Adaptability: While AI and ChatGPT tools may follow predefined templates and responses, the skilled copywriter can adapt their writing style to suit the needs of each client and situation. Whether it’s crafting marketing materials, drafting emails, or preparing legal documents, a copywriter can provide tailored solutions that meet the unique requirements of real estate transactions. AI-generated content can be great for producing a large amount of copy quickly. However, it might not be as useful for more customized or nuanced copywriting tasks. AI is limited by the data and information it has been programmed with. That means it may not be able to deviate from the standard templates or structures it has been trained on which limits the flexibility of the content produced. This would be not be suitable for creating unique or tailored copywriting for real estate agents. They require a more personal touch
- Creativity and Innovation: Copywriters bring a creative flair to their work, offering fresh perspectives and innovative ideas to engage clients and differentiate the agent’s services. From catchy slogans to compelling storytelling, creative copywriting can leave a lasting impression on clients and help the agent stand out in a competitive market. Copywriting also requires creativity. That’s a trait that AI is still struggling to master. Humans have the ability to think outside the box. Human copywriters come up with fresh, unique ideas that capture the attention of the reader. AI, on the other hand, is limited by its programming and can only generate text based on the data it has been trained on. This means that AI-generated copy will often be repetitive and lack the spark of originality that makes human-written copy stand out.
Overall, while AI and ChatGPT tools can streamline communication processes, they may not always deliver the personalized, engaging experience that clients expect in real estate dealings. By investing in a skilled copywriter with expertise in business writing and real estate financials, agents can elevate their communication efforts, build stronger relationships with clients, and ultimately drive success in their business.
Attention all real estate agents! Are you tired of your AI generatednewsletters, blogs, and listings sounding robotic and uninspiring? It’s time to elevate your content to stand out in the crowded market. I’m here to help. As an experienced copywriter with a deep understanding of the financials and business intricacies of the real estate industry, I can bring life and authenticity to your communications.
Let’s make your content resonate with your audience and drive results.
Contact me today at 0411 745 193 or email me at leon@leongettler.com. Let’s create compelling content together!
