Let’s be honest: you’re an accountant, not a copywriter.
You’re up to your neck in tax returns, financial statements, and clients who’ve left it all to the last minute—again.
You just don’t have time to do newsletters reminding clients about EOFY.
But here’s the thing: A copywriter will make sure your EOFY newsletter isn’t just a nice-to-have. It’s a key client touchpoint. It shows leadership. It helps clients get their act together (well, some of them). And it reminds everyone why you as their accountant are their go-to for trusted financial advice.
Here are five things a copywriter’s EOFY newsletter can’t afford to miss—and why you probably shouldn’t be the one writing it:
1. A Clear Deadline Reminder
You’d think the 30th of June would be burned into every business owner’s brain. It’s not. Spell it out. Tell them what they need to do and by when. The clearer and more direct, the better. Vague, wishy-washy language won’t move anyone to action.
A professional copywriter makes deadlines sound urgent—without sounding like a doomsday prophet. In the hands of a copywriter, individual taxpayers will understand when to prepare and submit financial reports as well as personal tax returns.
2. A Simple Checklist
People love ticking boxes. Give them a quick EOFY checklist tailored to your client base: expenses to claim, documents to gather, super to pay, payroll to finalise, etc. Accountants live in detail. Clients live in chaos. A good copywriter translates technical tasks into plain English that real people can actually follow.
Good accounting copywriting builds trust with prospective customers, promotes the value of the accountant’s services, and eventually increases conversions to build your business. It supports the development of deep relationships with the audience and helps set the business apart.
3. A Short Section on What’s New
Legislation changes. Thresholds move. New deductions appear. If there’s something different this year, your clients need to know. But they don’t need a white paper—just the gist. A copywriter knows how to cut the jargon and keep people reading, turning dry updates into engaging summaries your clients might actually finish.
In the complex world of accounting, clear and effective communication is vital. . A copywriter can turn complex accounting jargon into simple, engaging content. This helps clients understand the value of the firm’s services.
4. A Nudge Toward Action
EOFY is a great time to get clients booking in for tax planning, budget reviews, or business advisory sessions. A newsletter from a copywriter should gently guide them toward the next step. A copywriter knows how to write a call-to-action that gets clicks—not eye-rolls. “Talk to us today” is fine. “Let’s make EOFY your best yet” is better.
In accounting marketing, a call to action, or CTA, is the specific phrase that guides potential clients toward taking the next step with the firm. CTAs can appear as simple text, but they’re most effective as clickable buttons or links strategically placed throughout your marketing materials.
5. A Human Touch
EOFY comms don’t have to be all numbers and deadlines. A copywriter will share a quick personal note in a newsletter, a client success story, or a friendly sign-off. It reminds clients there are real people behind the spreadsheets. A copywriter can match your tone and personality—whether you’re warm and chatty or dry and no-nonsense. It’s about building trust, not just compliance.
Accountants know thier clients and you know what they need so a copywriter will utilise your client data to personalise communications and tailor recommendations based on past interactions or expressed interests to make messages more relevant and compelling. Personalised reminders about EOFY opportunities significantly boost engagement and support from clients.
In Summary: Yes, You Could Write It Yourself… But Should You? Do you have time?
You could take a crack at the EOFY newsletter between client calls and coffee refills. But is that really the best use of your time? A copywriter can get your message out clearly, quickly, and with impact—while you focus on what you do best: saving clients from ATO-induced meltdowns.
Need help nailing your EOFY message?
Let’s talk—before June 30 creeps up on both of us.
I’m Leon Gettler, a copywriter who knows the accounting industry inside out—thanks to years as a business journalist. Not many copywriters can say that.
📞 0411 745 193
📧 leon@leongettler.com
