Copywriting
I AM A CONTENT PROVIDER AND COPY WRITER.
As an established journalist and author, I will produce copy for companies. That means everything from websites to podcasts.
With website copy, I have some key rules for clients. First, the client and I need to identify their audience. This means we have to create buyer personas and personalise the content to speak to exactly the right people. Secondly, we need to create clear concise and enticing headlines.to get the attention of their buyers. As someone who was a journalist for 45 years, I know what a good headline does. We need to use a solution-oriented tone, because that’s what buyers want. Solutions to their problems. And we always make sure to talk about what the customer wants, not what the client is offering
COMPANIES NEED BLOGS FOR THOUGHT LEADERSHIP AND HERE ARE SOME WAYS TO GRAB READERS’ ATTENTION.
ASK A ‘YES’ QUESTION
- This is a little trick many copywriters use. I open your blog post with a question that has a ‘yes’ answer.
- This immediately makes the post more engaging and conversational.
TELL A STORY
- A story is likely to leave the reader wanting to read the post.
STATE SOMETHING UNEXPECTED
- An unusual sentence or unexpected introduction piques the reader’s interest and convinces them to keep on reading.
- I spent years working on tabloids, it’s a trick I learned from there.
SERVICES
Blog Content Development
Blogs are now used by the best businesses positioning themselves as thought leaders and influencers on key issues.
I am offering three month and six month packages. I am also offering 12 month packages with one free month added for those that sign on.
Why don’t you call me so that we can brainstorm some ideas?
We can do it on the phone or on Zoom.
Podcast Content Development
Your podcasts are an effective portable, convenient and intimate way to deliver and produce content and build ongoing relationships with clients and employees, and to attract new clients.
I provide businesses with podcasts and save them the time putting it together.
Management Reports and Annual Reports
Your annual report is a bold statement. It shows who you are, what you do, and how you are succeeding. The stronger your annual report, the more you can increase your visibility and connect with shareholders, employees and the public.
I will take all those problems off your hands by doing the management and annual reports for you.
Bio Creation
A lot of copywriting jobs come down to writing bios for clients for websites and LinkedIn. I recently did a bio for a client that started with a conversation with them. You need to get their voice. The standard format for bios is getting their name, position, company and their personal and their most impressive and relevant achievements. Personalize it. With one recent client, for example, I talked about their achievements as a runner. With another, I looked at their history as an entrepreneur starting out with them working for the family business.
Clients loved it, said it was perfect for their websites or LinkedIn.